Brand Tone

Inspiring & Aspirational, Warm & Welcoming, Personal & Relatable, Creative & Artistic, Authentic & Down-to-Earth, Timeless & Classic

Brand Values

• •Originality & Craftsmanship
• •Family & Community
• •Inspiration & Beauty
• •Simplicity & Timelessness
• •Authenticity & Passion
• •European Farmhouse Aesthetic

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., warm, inspiring, authentic, classic, slightly whimsical yet grounded), key messaging points, "do's and don'ts" for language, and target audience. Share this with anyone creating content.
• •Storytelling with Authenticity: Continue sharing the personal journey, the "why" behind the brand, and the inspiration drawn from family, farm life, and European aesthetics. This resonates deeply and builds connection.
• •Consistent Visual Language: Ensure that the photography and videography style across all platforms consistently reflects the warm, rustic, and European-inspired farmhouse aesthetic. Visuals strongly reinforce tone.
• •Engage Personally and Warmly: When responding to comments and messages, maintain the established friendly, helpful, and personal tone. Address customers by name where appropriate and show genuine appreciation.
• •Weave Values into Content: Regularly create content that implicitly or explicitly highlights core values like craftsmanship (behind-the-scenes of making scrolls), family (featuring family in relatable ways), and inspiration (sharing how products can transform a space or DIY ideas).

Social Perception

High-Quality & Unique Products, Inspiring & Beautifully Styled, Trusted & Reputable, Personal Connection, Located in a Charming Setting

Copy Examples

• •Unroll a touch of timeless elegance in your home. Our handcrafted paper scrolls, inspired by European simplicity, are more than decor—they're whispers of artistry for your walls. Find the piece that speaks to your story. [SHOP URL]
• •From our family shanty in the heart of Amish Country to your home, Cottonwood Shanty began with a dream: to create simple, classic pieces that inspire. Discover the passion behind every design. [ABOUT US URL]
• •Ready to invite a little handmade charm into your space? Join Alyssa on the blog for [DIY Project Name] and see how easy it is to create a home you love, one beautiful detail at a time. Get inspired! [BLOG POST URL]
• •Embrace the quiet beauty of the season. Our new [Season] Collection blends rustic warmth with European grace, bringing a curated touch of tranquility to your cozy corners. Explore the collection. [COLLECTION URL]
• •We love seeing how you bring Cottonwood Shanty into your homes! Tag us @cottonwoodshanty and share your inspired spaces. You might just be featured! #CottonwoodShantyHome #InspiredLiving