Brand Tone

Luxurious & Welcoming, Family-Oriented, Nature-Connected & Serene, Authentic Ranch Experience, Conservation-Minded

Brand Values

• •Family & Togetherness
• •Luxury & Comfort
• •Nature & Conservation
• •Hospitality
• •Authenticity
• •Legacy & History

Best Practices

• •Emphasize "Luxury in Nature": Always balance the high-end, comfortable aspects of the accommodation with the beautiful, natural, and spacious ranch environment. Use descriptive language that appeals to both desires: comfort and escape.
• •Focus on Family and Gatherings: Tailor language to resonate with those planning group stays. Highlight features like multiple bedrooms/bathrooms, spacious common areas, and activities suitable for various ages.
• •Showcase Authentic Ranch Details (Subtly): Mention the working cattle and avocado ranch to add authenticity and a unique selling proposition, without making it seem like a rustic, basic farm stay (unless that specific aspect is being highlighted).
• •Maintain a Warm, Welcoming, and Hospitable Voice: Reflect Susan Lyon's renowned hospitality in the copy. Use inviting language and focus on the guest experience and making them feel at home.
• •Highlight Unique Features and Legacy: Weave in the unique aspects like the fishing pond, specific views, the historical significance (if appropriate for the context), and the commitment to conservation to differentiate the ranch.

Social Perception

Highly Positive, Ideal for Groups, Trusted & Hospitable, A Unique Getaway, Respect for Heritage and Environment

Copy Examples

• •Escape to Cottontail Creek Ranch: Where Luxury Meets 850 Acres of Natural Wonder. Gather your loved ones for an unforgettable retreat. Our expansive ranch home offers unparalleled comfort, breathtaking views, and endless activities – from poolside relaxation to exploring scenic trails. Create memories that will last a lifetime.
• •Your Family’s Private Paradise Awaits. Imagine waking up to the serene sounds of nature, with a day of adventure or blissful relaxation ahead. Cottontail Creek Ranch is more than a vacation rental; it’s a spacious haven for families to connect, play, and unwind in an authentic California ranch setting.
• •Experience the Legacy, Embrace the Luxury. Nestled in the heart of Cayucos, Cottontail Creek Ranch blends rich ranching history with modern five-star amenities. Explore our working cattle and avocado ranch, then retreat to your luxurious private home. Hosted by our family, for yours.
• •More Than a Stay – It’s an Experience. From our saltwater pool and tennis courts to private fishing and miles of hiking, Cottontail Creek Ranch offers something for everyone. Enjoy ranch-grown avocados and oranges, and the dedicated hospitality that makes every guest feel like family.
• •Cottontail Creek Ranch: The Ultimate Destination for Your Cherished Gatherings. Seeking the perfect backdrop for your next family reunion or special occasion? Our 8-bedroom luxury home on a stunning 850-acre ranch provides the space, beauty, and amenities to make your event truly memorable.