Brand Tone

Personal & Passionate, Unique & Bespoke, Elegant & Artistic

Brand Values

• •Artistry & Craftsmanship
• •Individuality & Self-Expression
• •Quality & Luxury
• •Timeless Elegance
• •Joy & Beauty

Best Practices

• •Emphasize Storytelling: Weave the artist's passion and the unique creation process into product descriptions, social media posts, and website content.
• •Focus on the "why" behind the brand and the emotion infused in each piece.
• •Use sensory language to describe the products. Words like "luxurious," "soft feel," "vibrant colors," and "elegant drape" are good examples.
• •Highlight Uniqueness and Exclusivity: Consistently mention the handmade nature, limited quantities, and custom order options to reinforce the bespoke value of the products.
• •Showcase customer stories and testimonials that highlight the emotional connection to the brand and the unique qualities of the products.

Social Perception

Perceived as a brand offering exquisite, luxurious, timeless, feminine elegant, and wearable art with a personal touch.

Copy Examples

• •Experience wearable art.
• •#CottonRoses #HandPaintedSilk #WearableArt #ElegantStyle
• •It's not just a scarf; it's an heirloom of artistry.
• •We invite you to co-create a bespoke silk treasure, a unique reflection of your inner self, handcrafted with meticulous care.
• •Founded by fashion artist Lyudmila, each design is a journey into all things pretty, elegant, and feminine, infused with a passion to make your day truly extraordinary.