Brand Tone

Creative, Friendly, Enthusiastic, and Community-Focused

Brand Values

• •Creativity & Self-Expression
• •Community
• •Quality
• •Passion for Sewing
• •Personal Touch & Authenticity

Best Practices

• •Embrace Enthusiasm: Use positive, vibrant language and emojis where appropriate (especially on social media) to convey genuine excitement for fabrics and sewing.
• •Foster Community: Regularly direct audience to the Facebook group, ask questions to encourage interaction, and feature customer creations and testimonials. Use inclusive language like "we," "us," and "our community."
• •Be Relatable & Authentic: Incorporate the founder's passion and personal touch. Share snippets of the design process or the "why" behind a collection. Don't be afraid to be a little informal and conversational.
• •Inspire Creativity: Focus on the potential of the fabrics. Instead of just listing features, paint a picture of what can be made. Use descriptive words that appeal to the senses (e.g., "buttery soft," "silky drape," "vibrant colors").
• •Stay Helpful & Informative: While being friendly and inspiring, ensure all necessary technical details (fabric composition, width, care instructions) are clearly and accessibly provided, showing respect for the craft and the crafter's needs.

Social Perception

Positive & Engaged Community, Source of Unique & Desirable Fabrics, Supportive of Crafters, Reliable (with noted exceptions), Approachable & Relatable Owner

Copy Examples

• •✨ Prepare for your next sewing adventure! ✨ Our brand new [Fabric Name/Theme, e.g., 'Whimsical Woodland Friends'] collection on buttery-soft Cotton Spandex has just landed! Imagine the adorable PJs, the twirly dresses, the perfect gifts! 😍 What will YOU create first? Show us with #CottonAndTwirls! Shop the magic now (link in bio!).
• •Hello, fellow fabric lovers! 👋 We're constantly blown away by the incredible talent in our Cotton & Twirls Fabric Community! This week, take a peek at this stunning [garment type, e.g., 'hoodie'] made by the amazing [Customer Name/Tag] using our [Fabric Name]. Isn't it gorgeous? Join our Facebook group to share YOUR makes and get inspired by thousands of creative sewists! [Link to FB Group]
• •Meet your new favorite fabric! Our [Fabric Type, e.g., 'Bamboo Spandex'] is a dream to sew and even dreamier to wear. With its silky touch, beautiful drape, and vibrant custom print '[Print Name]', it’s perfect for everything from luxurious loungewear to elegant tops. Get ready to fall in love with sewing all over again. [GSM, width, stretch details listed below].
• •Sewing dilemma! ✂️ You've just received a surprise yard of our new [Fabric Type/Design, e.g., 'Floral Water Resistant Oxford']. What's the very first project that pops into your head? A chic tote? A rain-proof pouch? A mini backpack? Share your brilliant ideas below – we can’t wait to hear them! #SewInspired #CottonAndTwirlsCommunity #FabricLove
• •Just me, Mandy, surrounded by bolts of happiness! 🥰 Finalizing the details for our next exciting fabric round – any guesses what theme is coming next? P.S. Thanks for being the most amazing community a fabric designer could ask for! Your creativity fuels mine! #CottonAndTwirls #FabricDesigner #SewingLife