Brand Tone

Friendly and Approachable, Encouraging and Supportive, Joyful and Passionate, Modern and Fresh, Creative and Inspiring

Brand Values

• •Joy and Well-being
• •Accessibility and Inclusivity
• •Creativity and Modern Aesthetics
• •Community
• •Quality and Craftsmanship
• •Personal Connection

Best Practices

• •Embrace Fran's Voice: Continue to infuse copy with Fran Gulick's personal, friendly, and encouraging tone. Share her passion and the "why" behind the brand – the joy of creating.
• •Focus on "Joy" and Positivity: Ensure that messaging consistently reflects the happiness, satisfaction, and therapeutic benefits of quilting. Use uplifting language.
• •Be Inclusive and Encouraging: Write for all skill levels, making quilting feel accessible and achievable. Avoid jargon where possible or explain it clearly. Highlight "fast-finishes" and "beginner-friendly" aspects when applicable.
• •Maintain a Modern and Fresh Visual and Verbal Style: Use bright, clear imagery and language that reflects contemporary quilting trends. Keep the design clean and inviting.
• •Foster Community and Connection: Encourage interaction, share customer creations (with permission), and ask questions to engage the audience. Make followers feel like part of the Cotton and Joy family.

Social Perception

Highly Positive, Trusted Resource, Modern and Stylish, Founder-Driven, Community-Focused

Copy Examples

• •Instagram Post (New Pattern Release): "Say hello to 'Starlight Dreams'! ✨ Our newest pattern is here to make your quilting journey sparkle. Perfect for confident beginners, this fast-finish design lets you whip up a stunning quilt top in a weekend. Grab your favorite fabrics and let's stitch some joy together! #CottonAndJoyPatterns #ModernQuilting #NewQuiltPattern #EasyQuilting #StitchYourJoy"
• •Website Blog Post (Intro): "Feeling that creative itch? Or maybe you're looking for a way to bring a little more handmade joy into your home? Our latest quilt pattern, 'Cozy Cabin Whimsy,' is designed with you in mind. We believe quilting should be a fun, fulfilling adventure, no matter your skill level. Let's explore how this pattern makes modern quilting accessible and utterly joyful."
• •Facebook Ad (Targeting Beginners): "New to quilting? Welcome to the club! At Cotton and Joy, we design modern, easy-to-follow quilt patterns that turn beginners into confident creators. Our 'Patchwork Play' pattern is the perfect first project to discover the joy of making something beautiful with your own hands. Click to download and start your quilting story today! #CottonAndJoy #BeginnerQuilter #QuiltingMadeEasy #ModernQuilts #FindYourJoy"
• •Pinterest Pin Description (Fabric Collection): "Introducing 'Meadow Bloom' – the latest fabric collection by Fran Gulick for Riley Blake Designs! Inspired by wildflowers and sunny afternoons, these prints are perfect for bringing a touch of modern charm to your next quilt. Bright, joyful, and ready for your creative touch. See the full collection on our website! #CottonAndJoyFabric #RileyBlakeDesigns #ModernFabric #QuiltingInspiration #SewHappy"
• •YouTube Video Intro (Tutorial): "Hey everyone, it's Fran from Cotton and Joy! Today, we're diving into one of my favorite quick techniques: creating perfect half-square triangles, the easy way! I know many of you are looking for ways to make your quilting faster and more fun, and this tip is a game-changer. Ready to add a little more joy and a lot less fuss to your piecing? Let's get started!"