Tono de Marca

Artisanal, Elegant, Passionate, Sophisticated, and Intimate, focusing on sensory experience and confidence in craftsmanship.

Valores de Marca

• •Craftsmanship & Heritage
• •Artistic Expression
• •Quality and Excellence
• •Community and Collaboration

Mejores Prácticas

• •Use Evocative, Sensory Language: Employ words that describe texture, form, and emotion. Phrases like "canvas for self-expression," "passionately infused," and "savoring life's pleasures" create an elegant and aspirational feel.
• •Anchor the Brand in Its Heritage: Consistently reference the brand's Peruvian roots, the founder's story, and the tradition of craftsmanship. This builds authenticity and a unique selling proposition.
• •Speak as the Artisan: Write from the perspective of a passionate creator. Use "we" to refer to the studio and its team of artists, fostering a personal connection with the audience.
• •Emphasize Quality Through Association: Mentioning collaborations with "the world's leading restaurants" subtly reinforces the brand's high standards without needing to make overt claims.
• •Maintain a Refined Visual and Verbal Aesthetic: Ensure that the sophisticated tone of the copy is matched by high-quality photography and a clean, elegant design across all platforms to create a cohesive and premium brand experience.

Percepción Social

Perceived as a high-end, artistic, and exclusive specialized studio for ceramic ware, known for quality and artistic integrity. Its focus on top-tier restaurants and location in an arts district contribute to a sense of exclusivity and craftsmanship, with generally well-regarded quality and service.

Ejemplos de Copy

• •Introducing the Core Collection. Not just a plate, but a story. Each piece, born from Peruvian clay and shaped by master hands, is a tribute to the art of gathering. Make your table a testament to moments that matter. #CottoDesigns #HandmadeHomeware #ArtOfDining
• •From a small garage studio to the tables of the world's finest restaurants. Our founder, Corinna Silva-Rodriguez, built Cotto Designs on a foundation of passion and heritage. Every piece holds a part of that journey. Discover the spirit of true craftsmanship. #CottoStory #CeramicArt #Founder
• •Elevate the everyday sip. Our handcrafted ceramic drinkware is designed to turn your daily coffee or celebratory toast into a cherished ritual. Discover the joy in life's simplest pleasures. #CottoDesigns #HandmadeMugs #SavorTheMoment
• •The beginning of beauty. We believe in raw materials, classic art, and the passion infused by our artisans. This is where your story starts, and ours continues. #CottoProcess #CeramicStudio #MadeInPeru
• •Your culinary creations deserve a worthy canvas. Cotto Designs collaborates with the world's leading chefs and designers to create bespoke dinnerware that complements the most ambitious visions. Partner with us. #BespokeCeramics #RestaurantDesign #CottoForChefs