Brand Tone

friendly, enthusiastic, and customer-focused

Brand Values

• •Passion for Fun and Play
• •Customer Service & Expertise
• •Quality and Value
• •Canadian Pride & Community Support
• •Adaptability and Growth

Best Practices

• •Embrace Enthusiasm: Use positive and energetic language that reflects the "Serious About Fun!" motto.
• •Be a Helpful Expert: Provide clear, concise information that empowers customers to make informed decisions, showcasing product knowledge.
• •Keep it Approachable: Avoid overly technical jargon. Communicate in a friendly, down-to-earth manner that resonates with families and recreational users.
• •Highlight the "Why": Focus on the benefits and experiences the products enable (e.g., family fun, adventure, making memories) rather than just features.
• •Maintain Canadian Identity: Where appropriate, weave in the "Buy Canadian" message and the community support aspect to reinforce brand values.

Social Perception

Positive Customer Experiences, Reputable Retailer, Community-Oriented, Responsive, Engaged Online

Copy Examples

• •Ready to make some waves? Dive into summer fun with our latest collection of [Product Category]! #SeriousAboutFun #CottageLife
• •Don't let another sunny day pass you by! Our experts are here to help you find the perfect gear for your next water adventure. Visit us in-store or online at cottagetoys.ca!
• •Why buy Canadian? 🇨🇦 Get the best watersports toys with local support and no surprise fees. Plus, you're helping us support amazing Canadian communities! Learn more on our site.
• •From seasoned pros to first-timers, we've got the quality [Specific Product, e.g., wakeboards] to elevate your cottage experience. Get ready for non-stop smiles!
• •Gear up for unforgettable memories on the water! Explore our huge selection of [Product Category, e.g., towables and tubes] and let the good times roll. #WaterFun #FamilyAdventure