Brand Tone

Inspiring, Passionate, Artisanal, Caring, Community-Focused, Supportive, Warm, Friendly, Nature-Inspired

Brand Values

• •Quality
• •Handcrafted & Unique
• •Creativity & Joy in Stitching
• •Sustainability & Eco-consciousness
• •Australian Made & Family Owned
• •Community

Best Practices

• •Embrace Storytelling: Share the 'why' behind color collections, the inspiration from nature, and the family/team aspect. This reinforces the artisanal and passionate values.
• •Use Evocative and Sensory Language: Words like 'vibrant,' 'sumptuous,' 'soft,' 'joyful,' 'magic,' and 'bloom' appeal to the senses and align with the inspiring and artistic nature of the product.
• •Highlight the 'Hand-Crafted' Element: Consistently mention the hand-dyed process, the care taken, and the unique qualities this imparts. This reinforces quality and artisanship.
• •Foster Community in Your Language: Use inclusive language ('fellow stitchers,' 'our community'), ask questions to encourage engagement, and celebrate customer creations. This builds on their community value.
• •Maintain a Warm, Approachable, and Slightly Whimsical Voice: Reflect the 'cottage' feel – think friendly, charming, and passionate about the simple joy of creating with beautiful materials. Infuse the wonder of colour and creativity.

Social Perception

Highly Regarded for Quality and Color, Loved for the Stitching Experience, Appreciated for Eco-Friendly Approach, Seen as a Passionate, Family-Run Business, Considered a Premium, Desirable Brand

Copy Examples

• •Social Media Post (Instagram/Facebook): Watch your stitches bloom! 🌸 Our hand-dyed 'Spring Garden' collection captures the fleeting beauty of the first blossoms. Each skein is a unique whisper of color, crafted with love from our hands to yours. What will these shades inspire you to create? Share your dreams below! #CottageGardenThreads #HandDyedMagic #StitchersOfInstagram #AustralianMade
• •Email Subject Line: Unlock a World of Colour: Discover What's New at CGT ✨
• •Product Description Snippet: Lovingly hand-dyed in the heart of Victoria, our 'Ocean Jasper' thread is a symphony of swirling teals, sandy creams, and deep marine blues. Experience the joy of stitching with threads that tell a story, offering unparalleled quality and a subtle variegation that brings even the smallest details to life. Perfect for your next heirloom project.
• •Blog Post Title Idea: More Than Just Thread: The Heart and Soul Behind Every Cottage Garden Skein.
• •Short Ad Copy: Tired of flat colours? Elevate your embroidery with Cottage Garden Threads. Artisan-dyed in Australia for vibrant, unique creations. Feel the difference. Stitch the beauty.