Brand Tone

aspirational, sophisticated, warm, and approachable

Brand Values

• •Luxury and Quality: The brand emphasizes luxury home furnishings and hand-picked products, focusing on quality and style.
• •Customer Service: Cotswold Luxe prides itself on offering a warm, friendly, and approachable welcome, aiming for a customer experience that is "second to none." They emphasize trust in online buying and provide multiple contact channels.
• •Curation and Style: The brand carefully selects a wide range of stylish home interiors and lifestyle items, often showcased within the context of their historic Cotswold stone property.
• •Inspiration and Advice: They aim to inspire customers and offer design advice, positioning themselves as a resource for home staging and interior design projects.
• •Global Sourcing with a Local Heart: While sourcing items from around the world, the brand maintains a strong connection to its Cotswolds location and heritage.

Best Practices

• •Emphasize "Luxury" and "Quality" Subtly: Use descriptive language that evokes high quality and craftsmanship without being ostentatious. Focus on terms like "hand-picked," "curated," "fine furnishings," and "beautifully crafted."
• •Maintain a Warm and Approachable Voice: While aspirational, the tone should remain inviting and helpful. Phrases like "we love to help," "warm friendly, approachable welcome," and offering "free home staging advice" reinforce this.
• •Highlight the Cotswold Connection: Weave in references to the brand's heritage and location, as this is a key part of its identity and appeal ("Inspired by The Cotswolds," "heart of the Cotswolds").
• •Focus on Inspiration and Solutions: Position the brand not just as a retailer, but as a source of inspiration and a partner in creating a beautiful home. Use phrases like "Looking for ideas?" and "discover... stunning and unique luxury interior items."
• •Be Consistent Across All Channels: Ensure the language and tone used on the website, social media, email communications, and any other customer touchpoints are harmonious and reflect the established brand voice.

Social Perception

Customers and the public generally perceive Cotswold Luxe as a provider of high-quality, luxury home goods and a source of interior design inspiration. They are seen as helpful and knowledgeable. The brand is associated with the desirable "Cotswolds chic" aesthetic.

Copy Examples

• •Discover curated luxury for your home. At Cotswold Luxe, every piece tells a story of timeless elegance and exceptional quality. Transform your space into a sanctuary.
• •Inspired by the heart of the Cotswolds, we bring you hand-selected interiors that blend sophistication with warmth. Let us help you craft your dream home.
• •From statement furniture to the finest home accents, find everything you need to express your unique style. Experience the Cotswold Luxe difference, where quality meets approachable luxury.
• •Embarking on a design project? Our team is here to offer personalized advice and source unique pieces from around the globe, tailored to your vision. Your beautiful home awaits.
• •Step into a world of refined living. Explore our collections online or visit our Chipping Campden showroom for an inspiring journey through luxury interiors.