Tono de Marca

Romantic, Natural, and Celebratory

Valores de Marca

• •Sustainability
• •Quality and Beauty
• •Heritage and Authenticity
• •Customer Celebration

Mejores Prácticas

• •Always Emphasize "Natural" and "Eco-Friendly": These are the brand's most powerful differentiators. Every piece of copy, where relevant, should touch on the biodegradable, sustainable, or all-natural aspect of the product.
• •Use Romantic and Evocative Language: Employ words like "magical," "breathtaking," "unforgettable," "perfect moment," and "celebrate" to connect with the emotional aspect of a wedding.
• •Incorporate the "Cotswolds" Heritage: Reference the English countryside, flower fields, and the brand's origin to reinforce authenticity and a premium, rustic-chic image. This is a key part of their identity.
• •Balance Inspiration with Practicality: While selling a dream, also provide practical, helpful information. Mention next-day delivery, use the confetti calculator as a call-to-action, and reassure customers that the product is venue-friendly.
• •Let the Customer Be the Hero: Center the copy around the couple and their "special day." Use user-generated content and frame the product as a tool to enhance their celebration and their memories. This customer-centric approach builds a stronger community and brand loyalty.

Percepción Social

The public perceives the brand as a provider of high-quality, beautiful, and environmentally responsible wedding products. It is widely admired due to the popularity of the Confetti Flower Fields, seen as a picturesque and unique "destination" and a quintessential English countryside experience, creating a positive association even for non-wedding planners.

Ejemplos de Copy

• •The perfect moment, perfectly natural. Our biodegradable rose petals float gently, creating a memory that lasts forever. Sustainable, beautiful, and grown in the heart of the English countryside. Tap to shop our collection for your special day. #CotswoldConfetti #WeddingConfetti #EcoFriendlyWedding #ConfettiMoment #NaturalConfetti
• •Celebrate with Love, and with Nature. Our 100% biodegradable flower petal confetti makes your grand exit as beautiful as it is responsible. Discover the collection. [Shop Now]
• •Subject: Planning the perfect confetti photo? We can help. | Hi [Name], We know every detail of your wedding matters. That's why our handpicked petal confetti is designed to create a breathtaking cascade of color for your photos. It's all-natural, venue-friendly, and a beautiful reflection of your commitment. Use our Confetti Calculator to find your perfect amount. [Link to Calculator]
• •5 Reasons to Choose Petal Confetti (And Why Venues Love It, Too!)
• •A joyful blend of calendula, peony, and jasmine petals, inspired by a Cotswold garden. The Bibury mix offers a vibrant yet delicate palette for your celebration. Each petal is handpicked and naturally dried to ensure it floats beautifully for that picture-perfect moment. 100% biodegradable and eco-friendly.