Brand Tone

Fashion-forward, Stylish, Playful, Funky, Confident, Approachable Quality, Enthusiastic and Passionate

Brand Values

• •Style and Self-Expression: Enabling customers to express their personality through unique eyewear and accessories.
• •Quality and Design: Commitment to well-designed, good-quality products that look and feel good. "Designed in the UK" is a mark of this.
• •Individuality: Offering products that help people stand out and feel unique.
• •Joy and Fun: Bringing a sense of enjoyment and playfulness to what can often be a purely functional item.
• •Accessorizing as Empowerment: Transforming eyewear from a necessity into a chosen fashion element.
• •Affordable Luxury: Providing high-style items at a price point that is accessible for the perceived quality and design.

Best Practices

• •Lead with Style: Always frame the product within a fashion context. Use descriptive adjectives that evoke current trends, elegance, or fun (e.g., "chic," "bold," "vibrant," "sleek," "playful").
• •Inject Personality: Maintain a playful, confident, and enthusiastic tone. Use emojis where appropriate (especially on social media) and don't be afraid of a little wit or a catchy phrase.
• •Highlight "Designed in the UK" & Quality: Subtly weave in mentions of British design and the quality of materials or craftsmanship to reinforce the "affordable luxury" positioning.
• •Focus on Transformation: Emphasize how Coti Vision products transform eyewear from a mere utility to a statement piece that enhances self-expression and confidence.
• •Keep it Visually Connected: Ensure the copy complements the brand's strong visual identity. If the imagery is bright and bold, the copy should have energy. If it's elegantly styled, the copy should echo that sophistication while retaining the brand's playful core.

Social Perception

Coti Vision is likely perceived as a trendy, niche brand specializing in fashionable eyewear accessories, particularly glasses chains, and distinct reading glasses. Customers who find the brand are likely looking for something beyond basic, functional eyewear – they desire style and personality. It's seen as a modern, online-first brand with a strong visual identity, particularly on Instagram. The "Designed in the UK" aspect may lend it a sense of contemporary British chic and quality. The target audience probably appreciates unique finds and enjoys accessorizing to enhance their personal style.

Copy Examples

• •Headline: Specs Appeal Just Got Real. Body: Tired of boring? So are we. Coti Vision brings you funky reading glasses and dazzling chains that turn 'I need to see' into 'I *need* to be seen.' Dare to accessorize. CTA: Shop the Style Drop!
• •Headline: Don't Just Read. Radiate. Body: Your reading glasses say a lot about you. Make sure it's something fabulous. Discover Coti Vision’s UK-designed readers and accessories – where style meets sight. CTA: Find Your Funk!
• •Headline: Chains That Turn Heads (and Hold Glasses). Body: Function meets fierce fashion. Our Coti Vision glasses chains aren't just practical; they're a statement. From chunky cool to delicate dazzle, find the link to your new look. CTA: Explore Accessories!
• •Headline: Affordable Luxury? Your Eyes Will Thank You. Body: Who said stylish eyewear had to break the bank? Coti Vision offers quality, UK-designed reading glasses and accessories that bring the wow without the ouch. CTA: Discover Coti!
• •Headline: From Blah to Brilliant: The Coti Vision Effect. Body: Elevate your everyday eyewear with a splash of Coti colour and a dash of designer flair. It’s more than an accessory; it’s an attitude. CTA: Get Inspired!