Brand Tone

Artistic & Creative, Sophisticated & Elegant, Poetic & Evocative, Authentic & Approachable, Passionate (about craft)

Brand Values

• •Craftsmanship & Savoir-Faire
• •Creativity & Originality
• •Quality
• •Timelessness & Modernity
• •Artistic Collaboration
• •Individuality
• •(Aspiring) Sustainability

Best Practices

• •Embrace Artistic & Evocative Language: Use descriptive and sensory words that reflect the creativity and craftsmanship behind the collections. Think "subtle," "fluid," "textured," "handcrafted," "exclusive print," "poetic."
• •Highlight French Heritage & Savoir-Faire: Consistently reference the brand's French origins, its ateliers, and the meticulous craftsmanship involved in creating each garment. This reinforces authenticity and quality.
• •Tell the Story Behind the Designs: Share the inspirations for collections, prints, or specific techniques. This adds depth and connects with customers on an emotional level, aligning with the "narrative" aspect of the brand.
• •Maintain an Elegant yet Approachable Voice: The tone should be sophisticated but not alienating. It should convey quality and artistry while also speaking to the practical, wearable nature of the clothing for a modern lifestyle.
• •Ensure Visual and Textual Harmony: The copy should always complement the artistic and refined visuals used on the website and social media. The language should paint a picture that aligns with the imagery presented.

Social Perception

Customers and fashion writers often perceive COTELAC as a purveyor of unique, high-quality, artistic French fashion. The intricate details, special fabrics, and comfortable yet chic designs are well-regarded. The brand is seen as offering something different from mainstream fashion. The distinctive style and higher price point position it as a "designer" or "premium" brand, appealing to a discerning customer base that values creativity and quality over fast fashion. The brand's French origin is a significant part of its identity and appeal, often associated with elegance and a certain *je ne sais quoi*.

Copy Examples

• •Headline: Where Fabric Tells a Story. Body: Discover the art of Cotélac. Each piece is a canvas, brought to life through exclusive prints, signature pleating, and the touch of artisanal hands. Wear not just a garment, but a narrative. Call to Action: Explore the New Collection.
• •Headline: Parisian Soul. Timeless Silhouette. Body: Cotélac captures the essence of French elegance—effortless, creative, and always unique. Our designs are crafted for those who seek beauty in subtlety and art in everyday wear. Call to Action: Find Your Signature Piece.
• •Headline: The Poetry of Print. The Language of Texture. Body: Inspired by art, nature, and the joy of creation, our collections are an ode to individuality. Experience the unique feel of Cotélac's handcrafted details and exclusive fabric treatments. Call to Action: Shop Dresses & Blouses.
• •Headline: More Than Fashion. It's a Feeling. Body: From our ateliers in France to your wardrobe, Cotélac garments carry an artistic sensibility. Lightweight, comfortable, and designed for life's beautiful moments, big and small. Call to Action: Discover Our Commitments to Craft.
• •Headline: Crafted with Passion. Worn with Confidence. Body: At Cotélac, every thread matters. We blend traditional savoir-faire with contemporary vision to create pieces that are as unique as you are. Embrace the art of French design. Call to Action: Visit a Boutique or Shop Online.