Brand Tone

Warm, comforting, and joyful. It speaks directly to parents, acknowledging their desire for the best for their children. Uses phrases like 'thoughtfully crafted with love and care' and 'Bringing warmth and joy to your child's wardrobe is our passion'.

Brand Values

• •Comfort
• •Quality
• •Joy & Warmth
• •Simplicity
• •Care
• •Childhood Experience

Best Practices

• •Maintain Simplicity and Clarity: Just as the brand values simplicity, the language should be straightforward, easy to understand, and avoid overly technical jargon.
• •Tell a Story of Childhood: Connect products to the experiences of childhood – play, discovery, and everyday moments.
• •Use Warm and Comforting Language: Employ adjectives and phrases that evoke feelings of warmth, cosiness, and security.
• •Highlight Quality and Durability: Subtly emphasize the high-quality and durable nature of the materials used.
• •Focus on the Joy of Parenting: Acknowledge and validate the parents' desire to provide the best for their children.

Social Perception

Positive, with customers highlighting satisfaction with material quality and product appeal. Products are considered a 'Great purchase'.

Copy Examples

• •Wrapped in comfort and cuteness: Discover our new collection of baby essentials.
• •Thoughtfully crafted with love and care for your little ones.
• •Bringing warmth and joy to your child's wardrobe is our passion.
• •Our soft, durable fabrics allow freedom of movement for endless play.
• •Experience the beauty of childhood – a time for play, imagination, and discovery with Cosy Twigs.