Brand Tone

Friendly and Approachable, Inspiring and Creative, Community-Focused, Enthusiastic and Passionate, Helpful and Supportive

Brand Values

• •Joy of Creation
• •Quality
• •Community
• •Inspiration
• •Self-Treat/Indulgence
• •Artisanship & Local Support
• •Seasonal Charm

Best Practices

• •Speak Your Community's Language: Use terms and phrases that resonate with knitters and crocheters (e.g., "cast on," "squishy yarn," "WIP" - work in progress, "FO" - finished object). Use a warm, encouraging, and slightly playful vocabulary.
• •Focus on the "Why" Not Just the "What": Highlight the joy, relaxation, and sense of accomplishment that crafting brings, not just the product features. Connect with the emotion behind the craft.
• •Be Genuinely Enthusiastic: Let your passion for crafting shine through. Use exclamation points appropriately, and don't be afraid to express excitement about new products or community achievements.
• •Foster Interaction and Inclusivity: Ask questions, encourage sharing, and make everyone feel welcome, regardless of their skill level. Use inclusive language like "creative hands," "crafting family."
• •Maintain Visual and Verbal Harmony: Ensure your copy complements the warm, colourful, and inviting visuals of your brand. The words should feel as "cosy" and inspiring as the images.

Social Perception

Positive and Well-Regarded, Community Hub, Aesthetically Pleasing, Trustworthy, Inspiring

Copy Examples

• •Instagram Post (New Box Launch): Hello, creative hands! 👋 Get ready to cast on some joy! ✨ Our [Month] Cosy Pumpkin box has just landed, bursting with squishy yarns and a pattern that’ll have your needles clicking with excitement. What cosy creation will you dream up first? Share your unboxings with #CosyPumpkinCreations!
• •Facebook Ad (Subscription Drive): Treat yourself to a monthly dose of crafty happiness! 🎁 The Cosy Pumpkin box delivers delightful knitting & crochet surprises straight to your door. Imagine the joy of unravelling new yarns and diving into exclusive patterns. Ready to join our cosy crafting family? Subscribe today and let the making begin! 👉 [Link]
• •Product Description (New Yarn): Wrap yourself in a cloud of pure inspiration! ☁️ Our new [Yarn Name] is as soft as a kitten and comes in a rainbow of dreamy shades. Perfect for that snuggly sweater you've been planning or a heartfelt handmade gift. Let your creativity flow – what will these beautiful skeins become in your talented hands?
• •Email Newsletter Snippet (Community Spotlight): Spotted! 👀 We’re absolutely smitten with @[User]'s gorgeous [Project Type] made with last month's Cosy Pumpkin yarn! 😍 Isn't it stunning? We love seeing what you create! Keep sharing your masterpieces using #CosyPumpkinMakes for a chance to be featured and inspire our wonderful community!
• •Website Banner (Seasonal Promotion): Spring into Crafting! 🌷 Discover fresh patterns, blooming marvellous yarns, and all the inspiration you need to create something beautiful this season with Cosy Pumpkin. Your next project awaits!