Brand Tone

Whimsical, Cute, Friendly, Approachable, Creative, Artistic, Cosy, Comforting

Brand Values

• •Handmade Quality & Originality
• •Creativity & Self-Expression
• •Joy & Delight
• •Community & Connection

Best Practices

• •Always use a consistent visual style (color palette, photography style, illustration aesthetic – light, airy, pastel, cute) across all platforms, from the website to social media posts and product packaging.
• •Infuse the brand's core "cosy," "whimsical," "cute," and "handmade" language naturally into all communications – product descriptions, social media captions, email newsletters, and customer service interactions.
• •Continue to emphasize the "handmade by Lydia," "small studio" aspect. Sharing the artist's personality (where comfortable) and creative process helps reinforce the brand's authenticity and approachability.
• •Respond to comments and messages with the same friendly, slightly whimsical tone. Use emojis that fit the aesthetic (✨☁️🌷💖💌) appropriately to enhance the tone.
• •Share the stories behind the designs or the inspiration for new products. This deepens the connection with the audience and reinforces the creative, artistic value of the brand.

Social Perception

Positive. Customers and followers appreciate the cute aesthetic, the artistic skill, and the handmade nature of the products. The target audience engaging on its dedicated channels seems to understand and appreciate this specific brand.

Copy Examples

• •✨ Peekaboo! ✨ Our newest collection of whimsical planner stickers has just fluttered into the shop! Handmade with love in our cosy studio, these little friends are ready to add a sprinkle of magic to your everyday. Which one is your favourite? Let us know below! 👇 #Cosymoo #HandmadeStationery #CuteStickers #PlannerLove #WhimsicalArt
• •Welcome to Cosymoo ☁️ Your little corner of the internet for cosy, whimsical, and oh-so-cute handmade illustrations and stationery. Let’s make your world a little brighter! ✨
• •Lose yourself in a good book, but never lose your page with our enchanting [Product Name] bookmark! 🌷 Illustrated with a touch of whimsy and printed on quality cardstock, it’s the perfect companion for your reading adventures. Handcrafted in our cosy studio, just for you. #BookLover #CuteBookmarks #CosyReads #IllustratedGift
• •Watch the magic happen! ✨ A little glimpse into how your favourite Cosymoo stickers are brought to life – from a tiny sketch to a bundle of cuteness ready to adorn your world! 💖 What should I draw next? #SmallArtBusiness #IllustrationProcess #CuteArt #CosyStudio #ArtistLife
• •Want more cosy goodness? 💌 Join our Patreon family for exclusive behind-the-scenes sketches, digital wallpapers to cute-ify your screens, and early peeks at new collections! Your support helps this little artist keep creating. Link in bio! #PatreonArtist #CosymooCommunity #SupportSmallArt #WhimsicalWorld