Brand Tone

creative, personal, and inspiring

Brand Values

• •Personalization and Customization
• •Quality Craftsmanship
• •Inspiration and Imagination
• •Authenticity

Best Practices

• •Lead with Imagination: Always frame the product around the world it helps create. Use words like "adventure," "magic," "dream," and "explore" to ignite the customer's imagination.
• •Emphasize the 'Handmade' Touch: Remind customers that products are made-to-order in a home studio. This reinforces the values of care, quality, and personalization.
• •Tell Authentic Stories: Continue sharing behind-the-scenes content and personal business updates. This builds community and trust, making the brand more than just a faceless store.
• •Use Warm and Inclusive Language: Employ phrases like "little one," "your explorer," and "their special space" to create a welcoming and personal connection with the parent or gift-giver.
• •Focus on the Feeling: Highlight the emotional benefit of the products. A decorated room isn't just a decorated room; it's a "sanctuary," a "paradise," or a space for "endless imagination."

Social Perception

Highly positive, reliable, and high-quality provider of charming children's decor, viewed as a creative venture run by a passionate individual, with strong customer satisfaction and community support.

Copy Examples

• •Transform their bedroom into a land before time! 🦖 Our new, custom dinosaur name signs are here to make your little explorer's space truly roar-some. Each piece is crafted with love and a dash of adventure. Tap to shop and start creating their dream room!
• •Welcome to the world, little one. ✨ Searching for that perfect, personal touch for your new baby's nursery? From whimsical name signs to dreamy wall decor, our keepsakes are made to be treasured for years to come. Let's create a cosy little nest for your new arrival.
• •Your Child's Dream Room, Made with Love. We craft personalized, wooden decor to bring imagination and wonder to their special space.
• •From a little idea to a magical piece of decor! ✨ Watch the journey of our safari name sign. #smallbusiness #craft #nurserydecor #bts #womenownedbusiness
• •A gentle reminder for your little dreamer. This beautifully engraved wooden plaque is the perfect addition to any nursery or playroom, inspiring them to reach for the stars. Made with sustainable wood and impeccable attention to detail, it’s a timeless piece for their cosy little nest.