Brand Tone

Friendly and Approachable, Authentic and Sincere, Informative and Educative, Passionate and Committed, Ethical and Principled

Brand Values

• •Natural Ingredients
• •Ethical Sourcing & Production
• •Environmental Responsibility (Eco-consciousness)
• •Plastic-Free
• •Palm Oil-Free
• •Cruelty-Free
• •Kindness
• •Transparency
• •Quality & Efficacy
• •Community Focus
• •Customer Wellbeing

Best Practices

• •Always Prioritize "Natural" and "Kind": Ensure that the language consistently reflects the core values of being natural, gentle, and kind to both skin and the planet. Avoid overly technical or chemical-sounding jargon unless clearly explained in simple terms.
• •Tell the Story: Weave elements of the founder's journey and the "cottage" origin into communications where appropriate. This reinforces authenticity and the passion behind the brand.
• •Educate Gently: Continue to inform customers about the benefits of natural ingredients and the brand’s ethical choices (e.g., palm oil-free, plastic-free) in an approachable, non-preachy way.
• •Maintain a Warm, Friendly, and Slightly Rustic Voice: Whether it's a product description, social media update, or customer service interaction, the tone should feel like a helpful, knowledgeable friend who is passionate about natural living. The "cosy" and "cottage" elements should subtly influence the warmth of the language.
• •Be Transparent and Honest: In all communications, maintain the transparency that has built customer trust. If discussing ingredients, processes, or sustainability efforts, be clear, honest, and straightforward. This aligns with the ethical perception of the brand.

Social Perception

Trusted, High Quality, Ethical Champion, Authentic & Down-to-Earth, Caring, Positively Reviewed

Copy Examples

• •Headline (Website/Social Media): "Naturally Simple, Simply Effective. Discover skincare that loves your skin and our planet. #CosyCottageSoap #PalmOilFree"
• •Product Description Snippet (for a Lavender Soap): "Unwind with the gentle embrace of our handmade Lavender Soap. Crafted with pure lavender essential oil and nourishing natural butters, it’s a daily treat for calm skin and a peaceful mind. Kind to you, kind to Earth."
• •Social Media Post (Instagram/Facebook): "From our Yorkshire workshop to your home, every bar of Cosy Cottage Soap is a promise: 100% natural, always palm oil-free, and lovingly wrapped in plastic-free packaging. What’s your favourite Cosy Cottage scent? Share below! 👇 #HandmadeSoap #SustainableLiving #YorkshireMade"
• •Email Subject Line (for a new product launch): "New! Pure Goodness Your Skin Will Thank You For ✨"
• •About Us Snippet: "It all started in a cosy cottage kitchen, with a passion for creating truly natural skincare. Today, our commitment to ethical, effective, and eco-friendly products is stronger than ever. Join our journey to a cleaner, kinder way of caring for yourself and the world around us."