Brand Tone

Friendly and Approachable, Helpful and Service-Oriented, Enthusiastic and Fun, Professional and Experienced (locally focused)

Brand Values

• •Variety and Choice
• •Quality
• •Customer Satisfaction
• •Celebration and Fun
• •Local Community Focus (with broader reach)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., fun, friendly, helpful, enthusiastic, slightly quirky). Include examples of "do's and don'ts" for wording and style.
• •Know Your Audience: Understand who you're talking to. The language for a corporate client looking for themed event costumes might be subtly different from a student looking for a Halloween outfit, but the core friendly and fun tone should remain.
• •Use "You-focused" Language: Frame your copy around the customer's needs, desires, and how your products/services benefit them. (e.g., "You'll find the perfect outfit..." instead of "We have many outfits...").
• •Inject Personality: Don't be afraid to use exclamation points appropriately, ask engaging questions, and use vibrant, descriptive language that reflects the excitement of dressing up. Keep it light and positive.
• •Consistency Across All Channels: Ensure the same friendly, fun, and helpful tone is used on the website, in any (future) social media, email communications, and even in-store signage or interactions. Regular review of content can help maintain this consistency.

Social Perception

Locally Known (Potentially), Resource for Events, Limited Online Engagement, Positive Impact of Website

Copy Examples

• •Headline: Unleash Your Alter Ego! ✨ Find the Perfect Costume at Costumes on the Coast – Gold Coast's Hub for Fun! Body: Got a party? Theme night? Or just feeling fabulous? Dive into our HUGE range of quality costumes for hire and sale. From Gatsby glam to superhero capes, we've got your dream look waiting. Friendly service guaranteed!
• •Social Media Post (if they had one): Theme party panic? 😱 Don't stress! We're here to help you find an amazing outfit. Pop into our Burleigh Heads store or browse our collections online. Quality costumes, endless options, and good times ahead! #CostumesOnTheCoast #GoldCoastParties #CostumeHire
• •Website About Us Snippet: More than just a costume shop, we're memory-makers! At Costumes on the Coast, we love helping you find that perfect outfit to make your event unforgettable. With a massive selection, quality you can see, and new designs created right here on the Gold Coast, your best look starts with us.
• •Promotional Email Subject: 🎉 Party Sorted! Discover Your Next Amazing Costume Inside! Body: Hey [Customer Name], got an event on the horizon? Costumes on the Coast has thousands of high-quality costumes and accessories to make you the star of the show. Explore new arrivals and beloved classics online or visit us for a friendly consultation!
• •Product Description Snippet (e.g., for a 1920s Flapper Dress): Step back in time and dazzle like Daisy! This gorgeous flapper dress captures the glitz and glamour of the Roaring Twenties. Perfect for themed parties or any event where you want to shine. Quality fabric and fun guaranteed. Accessories available to complete your look!