Brand Tone

rebellious, artistic, evocative, confident, defiant, poetic, mystical

Brand Values

• •Authenticity and Heritage
• •Artistic Expression and Non-Conformity
• •Sustainability and Collaboration
• •Perseverance
• •Community

Best Practices

• •Embrace the Narrative: Consistently weave the story of the Costa da Morte—its history of shipwrecks, its legends, and its untamed nature—into your copy.
• •Use Evocative Language: Employ words that reflect the brand's values and tone: "wild," "untamed," "legacy," "rebellious," "artistic," "mystical."
• •Highlight Heritage: Use Galician names for products and reference local landmarks or traditions to reinforce authenticity.
• •Maintain a Confident Tone: Be bold and unapologetic in your statements, just as you are in the "About Us" section.
• •Emphasize Sustainability: Consistently mention the use of eco-friendly materials and the brand's commitment to positive social and environmental impact.

Social Perception

Niche and culturally rich, evoking mystery, wildness, and a deep connection to a unique place for those familiar with the context. Perceived as authentic, innovative, and appealing to conscious consumers interested in sustainability and regional craftsmanship.

Copy Examples

• •From the coast of legends, where the Atlantic whispers tales of shipwrecks and resilience. This isn't just a t-shirt. It's a piece of our untamed spirit. Wear the legacy. #CostaDaMorte #GalicianFashion #WearableArt
• •Tired of the mundane? We are COSTA DA MORTE. We don't follow trends; we are inspired by the wild, mystical coast of Galicia. Our designs are for the bold, the dreamers, the fucking artists. Discover the new era of Galician fashion.
• •We were born from a dream that refused to die. Like the rugged cliffs of our home, we stand against the tide. COSTA DA MORTE is our homage to the wild spirit of the Galician coast—a land of untamed beauty and powerful legends. Each garment is a masterpiece, crafted with sustainable materials and a rebellious heart. This is not fashion. This is our legacy.
• •Subject: Open if you dare. | Inside: Echoes from the Coast of Death. New designs forged from the mystique of Galicia's shores have just landed. Explore the collection before it vanishes like a ship in the fog.
• •The '#LEMAIO' T-shirt: Crafted from 100% ECO Organic Cotton, this shirt carries the name of a place steeped in coastal tradition. Its design is an explosive mix of our heritage and avant-garde spirit. Feel the raw power of the Atlantic with every wear.