Brand Tone

Elegant, Professional, and Service-Oriented

Brand Values

• •Quality and Beauty
• •Durability and Convenience
• •Flexibility and Customization
• •Expertise

Best Practices

• •Lead with Elegance: Always use refined and sophisticated language. Words like "exquisite," "timeless," "crafted," "bespoke," and "elegant" should be staples in the brand's vocabulary. Avoid overly casual slang or trendy jargon.
• •Highlight the "Stylish & Sustainable" Solution: Frame the products not just as "fake flowers" but as a smart, stylish, and sustainable decor solution. Emphasize the dual benefits of aesthetic beauty and practical convenience (no watering, no wilting, long-lasting).
• •Speak to the Target Audience: Continue creating content in both English and Dutch to cater to the key expatriate community in the Costa Blanca. Acknowledge their context—living in Spain and wanting beautiful homes or successful businesses.
• •Showcase Expertise and Service: The copy should consistently reinforce that there are expert humans behind the brand. Use phrases like "Our team will help you choose," "Expertly styled by," and "Your vision, our expertise" to build trust and highlight the value of their service.
• •Balance Product and Inspiration: While product posts are crucial, intersperse them with inspirational content. Share photos of styled spaces (client homes, events, businesses), offer tips on choosing the right arrangement for a room, and create content around home decor trends to position the brand as a leader in interior aesthetics.

Social Perception

The brand is perceived as a niche specialist for high-end artificial floral arrangements, a trusted wedding vendor, and a provider of high-end decor solutions.

Copy Examples

• •Timeless elegance, zero maintenance. Our silk arrangements are crafted to bring lasting beauty to your space. Discover the art of permanent botanicals. #CostaBlancaFlowers #SilkFlowers #HomeDecorSpain #Altea
• •First impressions matter. Elevate your business entrance with our flexible flower rental service. We deliver and style stunning, maintenance-free arrangements that always look fresh. Contact us for a consultation in the Costa Blanca area. #FloralRental #BusinessDecor #CostaBlanca
• •Your Forever, Styled Perfectly. From breathtaking ceremony arches to exquisite centerpieces, our bespoke silk floral designs make your special day unforgettable. Discover our wedding decoration and rental services in Altea and beyond.
• •Tired of wilting flowers? Our exquisite collection of silk flowers and plants offers the timeless charm of a fresh bouquet, without the upkeep. Visit our shop in Altea or browse online to find the perfect, lasting piece for your home.
• •Creating something beautiful for a client today.