Brand Tone

Helpful, functional, direct, informative, reliable, knowledgeable, exhaustive, and solution-oriented, akin to a specialized hardware store for the cosplay community.

Brand Values

• •Comprehensiveness
• •Accessibility
• •Empowerment of Creativity
• •Reliability

Best Practices

• •Be the Expert, Not Just the Seller: Your copy should always be informative and helpful. Instead of just saying 'Buy this foam,' explain *why* it's the right foam for a specific application (e.g., 'Use high-density EVA for armor plates and low-density for flexible detail work'). This builds trust and authority.
• •Segment Your Voice: While the core tone is functional, tailor the specifics to the platform and audience. Use a slightly more aspirational and visual tone on Instagram. On the website, especially in product descriptions, be technical and precise. For B2B communications (schools, theaters), the tone should be professional and solution-oriented.
• •Showcase the 'After': Your products are ingredients. The real magic is what customers create. Center your marketing content around user-generated projects (always with credit). This not only provides social proof but also inspires other customers by showing the tangible results of using your supplies.
• •Turn Problems into Teaching Moments: Use your blog and social media to address common crafting problems. Create tutorials on topics like 'How to perfectly smooth Worbla seams' or 'Choosing the right adhesive for foam.' This reinforces your value as a knowledgeable resource.
• •Maintain a Consistent Lexicon: Create an internal guide for how you talk about products. Is it 'Worbla' or 'Worbla's Finest Art'? Is it 'EVA Foam' or 'craft foam'? Consistency across the website, social media, and customer service emails makes the brand look professional and organized, helping to counteract perceptions of a messy backend process.

Social Perception

Perceived as a massive, essential, and reliable resource for specialized cosplay and crafting materials, appreciated for its wide selection and competitive pricing. However, it also faces criticism regarding an often imperfect online ordering experience and communication issues.

Copy Examples

• •Don't just build your armor. Engineer it. Worbla isn't just a material; it's potential. From gravity-defying pauldrons to intricate bracers, our stock of Worbla’s Finest Art is ready to shape your next masterpiece. What legendary armor are you crafting? Tag us in your build! #Worbla #CosplaySupplies #ArmorBuilding #CosplayMaker
• •Your Next Project Starts Here: 15% Off All Thermoplastics & Foam.
• •From Beads to Worbla, Wigs to Worsted. 10,000+ Supplies. One Store. Everything you need for your next cosplay, theatrical production, or creative project.
• •Activated by heat, Fosshape provides a lightweight yet rigid structure perfect for creating custom helmets, props, and structural elements without the weight of traditional materials. Easy to cut and shape, it becomes fabric-like once steamed or heated, allowing for infinite creative possibilities. Ideal for both seasoned professionals and ambitious beginners. Need guidance? Check out our tutorials on YouTube.
• •Outfit Your Entire Cast Without Draining Your Budget. Your school or theater production deserves professional-quality costuming. Cosplay Supplies Inc. offers educator discounts on bulk orders of fabrics, makeup, thermoplastics, and more. Contact us today to learn how we can supply your next show.