Brand Tone

Helpful & Inspiring, Modern & Tech-Savvy, Approachable & Friendly, Confident & Quality-Focused

Brand Values

• •Health & Wellbeing
• •Quality & Innovation
• •Convenience & Efficiency
• •Family & Community
• •Enjoyment of Food
• •Customer Focus

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying "1700W power," explain what that means for the user: "Powerful 1700W for faster pre-heating and consistently crispy results, getting dinner on the table quicker."
• •Use "You" and "Your" to Speak Directly to the Customer: Make the copy feel personal and address their needs and aspirations. For example, "You can create healthier versions of your family's favorite meals."
• •Incorporate Keywords Related to Core Values: Naturally weave in terms like "healthy," "easy," "delicious," "family," "save time," and "innovative" throughout your communications.
• •Maintain a Positive and Encouraging Voice: Frame cooking as an enjoyable and achievable activity, not a chore. Offer solutions and inspiration. "Unleash your culinary creativity with hundreds of recipes at your fingertips!"
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on social media, in email marketing, and in customer service interactions.

Social Perception

Positive, Good Value, Innovative, Community Builder, Reliable Alternative to Traditional Cooking, Occasional Concerns

Copy Examples

• •Headline: "Rediscover Healthy Eating, Without Sacrificing Flavor. That's the Cosori Promise." Body: "Tired of compromising between healthy meals and delicious taste? With Cosori air fryers, enjoy your favorite crispy dishes with up to 85% less fat. Fast, easy, and always tasty. Join the Cosori family today!"
• •Headline: "Smart Cooking for Your Busy Life. Cosori Makes It Simple." Body: "Imagine flavorful, healthy meals ready in minutes, controlled right from your phone. Our innovative air fryers with smart features and rapid cooking technology give you back precious time to spend with your loved ones. Explore our range and simplify your kitchen!"
• •Headline: "Your Kitchen's New Best Friend: Deliciously Crispy, Effortlessly Healthy." Body: "From quick weekday dinners to weekend feasts, Cosori air fryers are here to make every meal a success. Easy to use, even easier to clean, and packed with recipe inspiration. What will you create tonight?"
• •Headline: "More Than an Air Fryer. It's a Healthier Lifestyle." Body: "At Cosori, we believe healthy living should be enjoyable and accessible. Our award-winning air fryers are designed to help you cook nutritious meals that the whole family will love. Experience the difference quality and innovation can make."
• •Headline: "Join the Flavor Revolution! Thousands in Spain Are Cooking Smarter with Cosori." Body: "Discover why Cosori is a top-rated air fryer brand. With our community sharing exciting recipes and tips daily, you'll never run out of ideas for quick, healthy, and mouth-watering meals. Get yours and taste the future of cooking!"