Brand Tone

Trustworthy & Scientific, Caring & Empathetic, Professional & Clean, Approachable & Educational

Brand Values

• •Quality & Purity
• •Transparency
• •Customer Well-being
• •Education
• •Safety & Reliability

Best Practices

• •Prioritize Transparency: Always clearly state sourcing, testing, and ingredients. Link to lab results where possible.
• •Educate, Don't Just Sell: Incorporate informative content about CBD, its benefits, and usage in a way that is easy to understand.
• •Use Empathetic Language: Acknowledge the customer's needs and aspirations for better health and well-being. Focus on benefits like relief, calm, and balance.
• •Maintain Professionalism: Ensure all copy is well-written, grammatically correct, and avoids making unsubstantiated medical claims. Stick to wellness and support language.
• •Be Consistent Across Platforms: Whether it's the website, (future) active social media, or email marketing, the tone should remain consistent, reinforcing trust and brand identity. Re-evaluate and update older content (like on Facebook/Instagram) to align with the current brand voice.

Social Perception

Products associated with the "Cosmos" name in the CBD space are often perceived as high-quality and effective. The emphasis on lab testing and natural ingredients likely contributes to a perception of trustworthiness. Users report positive experiences regarding relief from anxiety, pain, and improved sleep. The educational approach could be well-received by consumers seeking to understand CBD better. The brand cosmoscbd.com specifically highlights "Amazing Customer Service" on its website.

Copy Examples

• •Experience the Cosmos CBD Difference: Pure, Lab-Tested CBD for Your Journey to Wellness. Explore Natural Relief.
• •Find your calm with Cosmos CBD Oil. Crafted from locally sourced Colorado hemp and CO2 extracted for purity, each drop is a step towards balance. Third-party lab tested for your peace of mind. Your well-being is our priority.
• •Did you know? CBD interacts with your body's endocannabinoid system to help maintain balance. At Cosmos CBD, we believe in empowering you with knowledge. Learn more about the science of CBD on our blog! #CBDeducation #NaturalWellness #CosmosCBD
• •Born from a desire to offer truly reliable and high-quality CBD, Cosmos CBD is committed to transparency from seed to self. Our ex-pharma founders ensure every product meets rigorous standards, because your health deserves nothing less.
• •Your Path to Natural Relief: Special Offer Inside from Cosmos CBD