Brand Tone

Professional, trustworthy, and aspirational, educating the audience with a scientific yet caring voice, inspiring with promises of revitalized hair, and avoiding overly casual language for an elevated, reassuring style.

Brand Values

• •Efficacy and Quality
• •Natural and Clean Beauty
• •Ethical Responsibility
• •Luxury and Self-Care
• •Inclusivity

Best Practices

• •Always connect product features back to the core values of clean beauty, efficacy, and ethical production.
• •Maintain a professional and aspirational tone, using words like "revitalize," "nourish," "transform," and "innovative" to position the brand as premium.
• •Consistently mention key differentiators such as the "Vegetal Protein Complex," the "BondGuard" technology, and the "free-from" promise (sulfate-free, paraben-free, etc.) to build brand recognition and trust.
• •Pair scientific terms ("science-backed") with natural and emotional language ("natural brilliance," "power of nature") to appeal to both informed and aspirational consumers.
• •Ensure the voice used in all copy (captions, ads, website) aligns with the clean, minimalist, and trustworthy aesthetic of the brand's visual identity.

Social Perception

A high-quality, modern, and conscientious hair care brand perceived as a thoughtful alternative prioritizing clean ingredients and ethical production. Customers are likely knowledgeable about ingredients, willing to invest in products aligning with health and ethical values, and see the brand as a trustworthy authority in hair repair and protection, leveraging scientific concepts for credibility.

Copy Examples

• •Your hair is a story. Let it shine. Our BondGuard Leave-In Cream, powered by a unique Vegetal Protein Complex, provides a protective shield against daily stressors while delivering weightless hydration. For hair that doesn't just look healthy, but is truly strong from within. #CosmoluxCare #StrengthInEveryStrand #CleanBeauty
• •Tired of compromising between clean ingredients and real results? At Cosmolux, we don't believe you should have to. Our sulfate-free BondGuard Shampoo cleanses gently while actively repairing your hair's structure. Experience the luxury of science-backed, nature-powered hair care. Shop the collection now for 20% off your first order. #Cosmolux #HairRepair #NoCompromise
• •Rediscover your hair's natural brilliance. The Cosmolux BondGuard system was born from a passion for creating hair care that is as effective as it is ethical. Free from parabens, sulfates, and gluten, our formulas work to rebuild, hydrate, and protect every strand, leaving you with a soft, manageable, and resilient finish.
• •A New Standard in Hair Protection is Here. Don't let heat and humidity dictate your hair's health. Our BondGuard Oil offers a lightweight, non-greasy barrier that tames frizz and provides essential heat protection. Infuse your hair with the nourishment it deserves and style with confidence.
• •Watch the transformation! ✨ From dry and damaged to strong and silky with the Cosmolux BondGuard Set. Our secret? Science-backed formulas that are 100% cruelty-free. Get yours and start your healthy hair journey! #HairTransformation #Cosmolux #CrueltyFreeBeauty