Brand Tone

Enthusiastic, knowledgeable, community-focused, approachable, encouraging, professional, authoritative, and inclusive.

Brand Values

• •Community Support
• •Expertise and Guidance
• •Quality Curation
• •Passion for Action Sports
• •Safety

Best Practices

• •Speak the Language of the Rider: Use authentic industry terms like "dialed," "shred," and "stomp," but ensure content remains accessible to parents and beginners by providing clear explanations where necessary.
• •Balance Community with Commerce: While the goal is to sell products, lead with community engagement. Ask questions, feature customer content (with permission), and celebrate rider achievements. This builds loyalty that drives sales.
• •Educate Before You Sell: Prioritize creating helpful content (blog posts, tutorials) that solves a problem or answers a question for your audience. This builds trust and positions the brand as the go-to expert.
• •Emphasize Your Roots and Values: Regularly mention the "why" behind the brand—that it was started by riders, for riders, to support the local Toronto scene. This story is a powerful differentiator.
• •Maintain Visual Consistency: Ensure all visuals, from website photos to Instagram posts, reflect the energetic and high-quality aesthetic of the sport. Use a consistent mix of clean product shots and dynamic action photos.

Social Perception

Reputable, core retailer, trusted local leader, legitimate, reliable source for quality gear and expert advice, and high customer satisfaction.

Copy Examples

• •Built to shred right out of the box! 🔥 The new Envy Prodigy S9 just landed at Cosmic, and it’s a beast. Lightweight, durable, and ready for the park or the street. What tricks are you learning next? Let us know below! 👇 #CosmicProScooters #ProScooter #Scooterlife #EnvyScooters
• •Ride into the New School Year. Get 15% off all complete scooters and safety gear. Expert-approved gear for every skill level. Shop now, ride safe.
• •⚙️ Your Dream Custom Build Starts Here... Hey [Name], tired of riding a stock setup? At Cosmic, we're as passionate about the details as you are. From dialed-in forks to fresh griptape, we have the pro parts to build a scooter that's 100% you. Let's build something epic.
• •5 Common Mistakes Beginner Riders Make (And How to Fix Them!) Stop making these mistakes at the skatepark! Our new video breaks down the 5 things every new rider needs to know. Watch now and level up your skills. Link in bio!
• •Cosmic Pro Scooters - Toronto's #1 Scooter Shop. Canada's top choice for pro scooters, parts & repairs. From beginner set-ups to pro custom builds, our experts have you covered. Visit our Toronto store or shop online!