Brand Tone

Passionate, approachable, and community-centric

Brand Values

• •Passion for the Hobby
• •Reliability and Trust
• •Community
• •Value and Accessibility
• •Imagination and Fun

Best Practices

• •Lead with Passion: Always use language that reflects genuine excitement for the products. Frame descriptions and posts from the perspective of a fan.
• •Emphasize 'Community' and 'We': Use inclusive language. Refer to customers as part of the "community." Phrases like "We know you'll love this" or "For our fellow fans" reinforce the shared interest.
• •Stay Approachable: Maintain the "small family business" identity. Be transparent about stock, pre-orders, and the condition of items (like in Warehouse Deals). An overly corporate or formal tone would clash with this.
• •Inject Fun and Imagination: Consistently use the "cosmic," "universe," "adventure," and "journey" motifs. This ties back to the brand name and makes the experience of shopping and collecting feel more magical.
• •Be a Reliable Source: Ensure all copy is accurate, especially regarding product specs, release dates, and scaling. For a collector-focused audience, precision builds the trust that the brand's values promise.

Social Perception

A specialized, niche retailer deeply embedded in its community, perceived as authentic, trustworthy, and specialized.

Copy Examples

• •The wait is over! The MG Zeta Gundam Ver. Ka has just landed at the pond. Built from a passion for Gunpla, for our community. We can't wait to see your builds. Grab yours before it takes flight! #CosmicDuck #GunplaUK #Gundam #ModelKit #UKHobby
• •Your Universe of Imagination. From one fan to another. Explore the UK's friendly home for authentic anime figures, Gunpla, and more.
• •🚀 New Arrivals & Pre-Orders | Your Cosmic Journey Awaits!
• •A Cosmic Bargain! This figure is brand new and pristine, ready for your collection. The box has a few cosmic battle scars from its journey through the warehouse, so we're offering it at a special price. Perfect for builders and displayers who care about the treasure inside. It's the same great model, with a little extra character (and savings!).
• •That 'new figure' feeling is out of this world! 🚀 Welcome to your portal of possibilities! We're a small UK family business sharing our love for all things anime. What adventure will you unbox next? #CosmicDuck #AnimeFigures #ToyCollector #UKBusiness #Unboxing