Brand Tone

Friendly, Free-Spirited, Multicultural, Trendy and Playful, Community-Oriented

Brand Values

• •Global Inspiration/Multiculturalism
• •Affordability and Accessibility
• •Individuality and Self-Expression
• •Entrepreneurial Spirit/Family Legacy
• •Local Connection (Bozeman, Montana)

Best Practices

• •Embrace Storytelling: Continuously weave in the founder's heritage and the "globally inspired" narrative. This adds authenticity and depth to the "free-spirited" and "multicultural" tone.
• •Use Inclusive and Evocative Language: Employ words that resonate with a "free-spirited" audience – terms like "wanderer," "adventure," "unique," "discover," "soulful," "vibrant." Ensure the language is welcoming to "women of all ages."
• •Maintain a Conversational and Friendly Voice: Especially on social media, write as if you're talking to a friend. Ask questions, use emojis where appropriate (like on TikTok and Instagram), and invite interaction.
• •Visually Align Copy with Products: Ensure the copy reflects the aesthetic of the items being promoted – if it's a bohemian dress, the copy should evoke that feeling. The "multicultural" aspect should be subtly present in descriptions where relevant.
• •Be Consistent Across Platforms, Adapt to Nuances: While the core tone (friendly, free-spirited, globally inspired) should remain the same, adapt the specific style for each platform. For example, TikTok can be more playful and trend-driven with shorter, punchier copy, while the website's "About Us" can be more narrative and detailed.

Social Perception

Local Gem, Trendy and Cute, Diverse Offering, Positive (based on their own channels)

Copy Examples

• •Instagram Post (Image: A vibrant, patterned dress from the boutique): "Unleash your inner wanderer ✨ Our latest collection is a love letter to global artisans and free spirits. Find unique pieces that tell a story, just like yours. #CosmicaWorldBoutique #GloballyInspired #FreeSpiritFashion #BozemanStyle #ShopLocal"
• •Facebook Ad (Carousel of different products - clothing, accessory, home decor): "From statement style to cozy corners, Cosmica World Boutique brings the world to Bozeman. Discover affordable, unique treasures for every free-spirited soul. Inspired by generations of adventure. Shop online or visit us downtown! #ShopCosmica #MulticulturalShop #BohoChic #UniqueFinds #MontanaBoutique"
• •TikTok Video Caption (Video: Quick outfit changes showcasing new arrivals): "Your next adventure called, it wants you to wear THIS! 😉 New globally-inspired drops at Cosmica! Come say hi in Bozeman or tap the link in bio to shop! #CosmicaBoutique #BohoVibes #OutfitInspo #ShopSmall #Bozeman"
• •Website Homepage Banner: "Cosmica World Boutique: Curated treasures for the modern free spirit. Globally inspired, locally loved in Bozeman, Montana."
• •Email Newsletter Snippet (Subject: Discover a World of Style): "Hey Cosmic Soul! ✨ Inspired by family traditions and travels far and wide, we bring you unique pieces to express your beautiful individuality. Explore our new arrivals and find something that makes you feel fabulous, without breaking the bank. Your next favorite find is waiting at Cosmica World Boutique!"