Brand Tone

Empowering, Trendy, Results-Oriented

Brand Values

• •Results-Driven
• •Client Confidence & Empowerment
• •Non-Invasive Solutions
• •Expertise & Quality Service
• •Modernity & Trend-Consciousness
• •Accessible Luxury

Best Practices

• •Develop a "Brand Voice Chart": Create a simple internal guide that lists key characteristics of your brand voice (e.g., Empowering, Trendy, Confident, Approachable, Results-Focused) with "do's" (e.g., use specific slang like "snatched," "boujee"; use affirmative language; focus on benefits) and "don'ts" (e.g., avoid overly medical/clinical jargon in social posts; don't be overly formal or stiff).
• •Know Your Lingo (and Your Audience's): Consistently use the trendy yet empowering vocabulary that resonates with your target demographic (e.g., "snatched," "boujee," "body goals," "glow up"). Stay updated on relevant terms but ensure they align with the brand's slightly upscale feel.
• •Balance Aspiration with Attainability: While "boujee" implies luxury, the "non-invasive" aspect makes it more accessible. Copy should reflect this by being aspirational and exciting, yet also clear, encouraging, and focused on achievable results.
• •Visuals and Text Must Align: Ensure the tone of the copy matches the accompanying visuals. If images are modern, clean, and show confident individuals, the copy should echo this with positive, energetic, and stylish language.
• •Prioritize Positivity and Empowerment: Frame all communication around the positive outcomes and the boost in confidence clients will experience. Focus on "achieving your dream body" rather than just "fixing flaws." Every piece of copy should aim to make the reader feel good and excited about the possibilities.

Social Perception

Positive (within its community), Goal-Oriented, Trendy & In-the-Know, DMV's #1 (Self-Proclaimed)

Copy Examples

• •✨ Body goals? ACHIEVED. ✨ Witness the power of our non-invasive Lipo Cavitation! Our babe is feeling snatched and confident, all without a single incision. Ready for your transformation? 🔥 DM us to book your 'Get Snatched' consult! #BodyAndBoujee #SnatchedWithoutSurgery #DMVBodyContouring #ConfidenceBoost
• •Your Dream Body, Effortlessly Boujee. Discover DMV's Premier Non-Invasive Contouring. Book Your Transformation Today!
• •Hey Boujee! Get 20% Off Your First Non-Invasive BBL! 😉🍑
• •YES, Queen! 👑 Our Laser Lipo melts away stubborn fat, contouring your curves for that sleek, boujee look. Zero downtime, 100% fabulous. Swipe up to learn more! ⬆️ #LaserLipo #BodyGoals #DMVBeauty
• •Bowie, are you ready to feel Body & Boujee? 😉 Get the curves you crave without the surgery. Our expert team at Body & Boujee (right here in Bowie Town Center!) specializes in non-invasive treatments that deliver REAL results. Tap 'Learn More' to see our services and book your confidence journey! #BodyContouringDMV #NonInvasive #BowieMD #LuxuryWellness