Brand Tone

Informative & Promotional, Friendly & Accessible, Visually Appealing, Helpful

Brand Values

• •Variety & Choice
• •Accessibility
• •Value/Affordability
• •Customer Convenience
• •Keeping up with Trends

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the desired tone (e.g., friendly, informative, trendy, helpful), key vocabulary, "do's and don'ts" for language, and common phrases. Share this with anyone creating content.
• •Know Your Audience: Understand the language, preferences, and platforms your Irish beauty consumer uses. Tailor the tone to resonate with them authentically (e.g., using relevant local slang or references sparingly and appropriately if it fits the brand).
• •Consistency Across All Channels: Ensure the tone used on the website (product descriptions, blogs, FAQs) matches the tone on social media posts, email marketing, and customer service interactions.
• •Use Visuals to Reinforce Tone: On platforms like Instagram, ensure the style of photography, graphics, and use of emojis align with the written tone. A friendly tone can be complemented by bright, inviting visuals.
• •Train and Empower Your Team: Anyone interacting with customers or creating content should be trained on the brand voice. Provide examples and empower them to use the brand voice naturally in their communications. Regularly review content to ensure consistency.

Social Perception

Generally Positive but with Mixed Reviews/Potential Confusion, Seen as a Retailer of Popular Brands, Engagement on Social Media, Trust is a Key Factor

Copy Examples

• •✨ Glow Up Alert! ✨ Say hello to the NEW [Product Name] from [Brand]! 👋 Get that radiant finish you've been dreaming of. Swipe to see the magic & tap to shop now on cosmeticsonline.ie! 😉 #NewCollection #IrishBeauty #CosmeticsOnlineIE #MustHaveMakeup #GetTheGlow
• •Treat yourself! 😉 Explore Ireland's favourite beauty brands all in one place at Cosmetics Online IE. From skincare saviours to makeup must-haves, find your new obsession today. Enjoy FREE shipping on orders over €50! Shop now: cosmeticsonline.ie 💖 #BeautyHaul #ShopLocalIreland #CosmeticsOnline #SkincareSecrets #MakeupDeals
• •🌟 Your Beauty Faves, For Less! 🌟 Grab [Discount Percentage]% off all [Brand/Category] this week only! Stock up on your essentials or discover something new. Don't miss out! Shop the sale at cosmeticsonline.ie. #BeautySale #LimitedTimeOffer #CosmeticsOnlineIE
• •Psst... Your Next Beauty Obsession is Inside (+ a little treat!)
• •💧 Quench your skin's thirst! 💧 [Product Name] is packed with [Key Ingredient 1] and [Key Ingredient 2] to deliver intense hydration and leave your skin looking plump and dewy. Perfect for Irish weather! Add this hero to your routine for a glow that lasts. ✨ Read the rave reviews below! 👇 #HydrationStation #SkincareIreland #CosmeticsOnlineIE