Brand Tone

Expert & Scientific, Sophisticated & Premium, Caring & Reassuring, Honest & Transparent, Empowering

Brand Values

• •Efficacy & Performance
• •Naturality & Cleanliness
• •Science & Expertise
• •Skin Health & Longevity
• •Integrity & Authenticity
• •Holistic Approach

Best Practices

• •Lead with Expertise, Support with Care: Always ground claims in scientific backing and the founder's pharmaceutical knowledge, but deliver the message with an empathetic and understanding voice that acknowledges the user's skin concerns and aspirations.
• •Emphasize "Natural Cosmeceuticals": Consistently use language that bridges the gap between natural purity and scientific efficacy. Highlight the power of plant-derived ingredients (especially Centella Asiatica) enhanced by research and innovation.
• •Educate, Don't Just Sell: Provide valuable information about skin health, ingredients, and the science behind the products. This reinforces the expert positioning and empowers the consumer.
• •Maintain a Sophisticated and Clean Language: Mirror the brand's visual aesthetic with clear, concise, and elegant prose. Avoid overly casual slang or hype, opting for a more refined and informative style.
• •Tell the Story Authentically: Weave in the founder's story and the brand's philosophy of skin regeneration and holistic care. This adds a layer of authenticity and emotional connection that resonates deeper than product features alone.

Social Perception

Trusted & Credible, High-Quality & Luxurious, Effective for Specific Concerns, Natural & Safe, Niche & Cult Following

Copy Examples

• •Headline: "Unlock Your Skin's Innate Power. Experience the Science of Regeneration with Cosmetics 27." Body: "Crafted by a pharmacist, our Centella Asiatica-infused formulas are clinically proven to restore, rebalance, and rejuvenate. Discover the difference expertise makes."
• •Headline: "More Than Just Skincare. It's a Dialogue With Your Skin." Body: "At Cosmetics 27, we believe in empowering you. Our 'mixology' approach allows you to create personalized rituals that adapt to your skin's unique needs. True skin health, tailored by you, guided by science."
• •Headline: "The Secret to Lasting Radiance? The Wisdom of Nature, Validated by Science." Body: "Baume 27, our iconic formula, harnesses the potent healing properties of 27 natural actives. Experience profound repair and rediscover your skin's vibrant health. Naturally effective, scientifically proven."
• •Headline: "Invest in Your Skin's Future. Choose Cosmetics 27." Body: "Our commitment goes beyond fleeting beauty. We focus on long-term skin health and resilience, with clean, potent formulations designed to protect and regenerate. Ethical, effective, exceptional."
• •Headline: "Sensitive, Stressed Skin? Find Your Calm with Cosmetics 27." Body: "Expertly formulated with soothing Centella Asiatica and a blend of natural reparative ingredients, our treatments gently restore balance and comfort. Reassuring care for even the most delicate complexions."