Brand Tone

Authentic & Transparent, Natural & Pure, Caring & Conscious, Scientific & Efficacious, Approachable & Friendly, Proudly Chilean

Brand Values

• •Sustainability & Environmental Responsibility
• •Natural Efficacy
• •Quality & Purity
• •Chilean Identity & Origin
• •Customer Well-being
• •Transparency

Best Practices

• •Embrace "Natural & Scientific" Language: Consistently use words that evoke nature (e.g., "pure," "Patagonian," "botanical," "earth-derived") alongside terms that suggest efficacy and research (e.g., "bioactive," "clinically-backed," "innovative formula," "keratin technology"). Avoid overly clinical or, conversely, overly whimsical language that doesn’t align with the scientific underpinning.
• •Highlight Chilean Heritage & Patagonian Soul: Regularly incorporate phrases like "Made in Chile," "Chilean ingredients," "Heart of Patagonia," or the tagline "#AlmaDeLaPatagonia." This reinforces brand identity and connects with consumers valuing local, authentic products.
• •Prioritize Transparency and Honesty: Clearly communicate about ingredients, sourcing (e.g., "certified Friendly Wool"), and ethical practices (cruelty-free, recyclable packaging). If making claims, ensure they are substantiated, reflecting the brand's scientific approach.
• •Maintain a Caring & Approachable Voice: Even when discussing science, keep the language accessible. On social media, adopt a friendly, conversational style. Address customer concerns with empathy and provide helpful advice, reinforcing the "well-being" value.
• •Show, Don't Just Tell, Sustainability: Instead of just stating "we are sustainable," provide concrete examples in your copy, such as "We partner with Fundación Reforestemos to plant native trees" or "We recycle 200% of our packaging through Todos Reciclamos." This adds credibility and impact to the brand's environmental commitment.

Social Perception

Positive: Customers generally perceive Cosméticos Kénos as a trustworthy Chilean brand offering high-quality, natural, and effective skincare products. Ethical: The cruelty-free and sustainability efforts are well-received and contribute to a positive brand image. Innovative: The use of unique Patagonian ingredients like sheep's wool keratin and calafate is seen as innovative. Locally Valued: There's an appreciation for the brand's commitment to Chilean resources and local production. Effective for Sensitive Skin: Many users report positive results, especially those with sensitive skin or specific concerns like rosacea

Copy Examples

• •Instagram Post (Product Focus - Hidro-K Cream): "Unlock the Patagonian secret to deeply hydrated, resilient skin. 🌿 Our Hidro-K Day Cream, infused with pure sheep's wool keratin and potent calafate antioxidants, delivers nature's best, backed by science. Feel the #AlmaDeLaPatagonia with every application. Cruelty-free, naturally effective. ✨ #KenosCosmetics #ChileanNature #SkinHealth"
• •Facebook Ad (Brand Story/Values Focus): "More than just skincare, it's a commitment. 🇨🇱 At Cosméticos Kénos, we harness the unique power of Patagonia with sustainable practices. From certified cruelty-free ingredients to our partnership with Todos Reciclamos, we believe in beauty that's kind to your skin and our planet. Discover our story and our natural, scientifically-proven formulas. #KenosValues #SustainableBeauty #MadeInChile"
• •TikTok Video Caption (Engaging/Educational): "Sensitive skin? 🧐 Meet your match! Our gentle yet effective formulas are packed with Patagonian goodness like soothing calafate. Say goodbye to irritation and hello to happy, healthy skin! 😉 What are your biggest skin concerns? Let us know below! 👇 #KenosSkincare #SensitiveSkinSolutions #NaturalCosmetics #TikTokBeauty"
• •Website Banner (Highlighting Key Differentiator): "Cosméticos Kénos: The Soul of Patagonia in Every Jar. Experience unique, scientifically-backed skincare crafted with native Chilean ingredients and a deep respect for nature. Cruelty-free and effective. #PatagonianBeauty #NaturalInnovation"
• •Email Newsletter Subject (Benefit-Oriented): "Reveal Your Naturally Radiant Skin with Kénos ✨ (+ Our Commitment to a Greener Chile)" Body Snippet: "At Cosméticos Kénos, we believe true beauty is a reflection of health and harmony with nature. Our Patagonian-sourced ingredients are chosen for their potent, skin-loving properties, bringing you formulas that are both gentle and effective. Plus, learn how your Kénos purchase helps us reforest native trees and recycle more. #ConsciousBeauty #KenosCares"