Brand Tone

Educational, Trustworthy, Supportive, and Encouraging, avoiding aggressive sales language and focusing on value through information.

Brand Values

• •Scientific Efficacy
• •Natural Ingredients
• •Sustainability
• •Customer Education and Well-being
• •Accessibility and Value

Best Practices

• •Lead with Education, Not the Sale: Always explain the "why" behind a product. Focus on the active ingredients and their scientifically-proven benefits before asking for the purchase. This builds trust and authority.
• •Use the "Science x Nature" Framework: Consistently balance scientific terminology with the appeal of natural, high-quality ingredients. For every mention of a chemical compound (like a peptide or acid), connect it to a tangible, desirable result (like smoother skin or fewer wrinkles).
• •Maintain a Supportive Tone: Frame your copy as helpful advice. Use phrases like "If your skin feels...", "To combat...", and "We recommend..." to position the brand as a knowledgeable partner in the customer's skincare journey.
• •Leverage Your "In-House Laboratory" Status: Remind customers that the products are formulated by your own team in Valencia. This is a powerful differentiator that implies quality control, expertise, and passion that larger, mass-market brands may lack.
• •Keep It Clean and Direct: Mirror the brand's minimalist and fresh aesthetic in the copy. Use clear, concise language. Avoid hype and exaggerated claims. The brand's power lies in its perceived honesty and efficacy, so the copy should reflect that.

Social Perception

Reliable, science-backed, and effective. Trusted for its 'Made in Valencia' and 'laboratory-formulated' identity, offering no-fuss skincare. Perceived with growing reputation for quality and industry authority.

Copy Examples

• •Why does your skin love Vitamin C? This powerhouse antioxidant not only brightens your complexion but also stimulates collagen synthesis to improve elasticity. Our Vitamin C+ Elixir Serum is formulated in our Valencia lab to deliver a potent, stable dose directly to your skin. It's not magic, it's science. ✨ #SciencexNature #Vicorva #VitaminC
• •Tired of skin that feels dry and tight? Your skin's moisture barrier needs support. Our Cremigel Hyaluronic is formulated with low molecular weight Hyaluronic Acid to hydrate deeply from within, without leaving a greasy feel. Restore your skin's balance and prevent the first signs of aging. Developed in our lab, for visible results. Shop now for 15% off your first order. Learn More
• •A Reset for Your Skin Barrier Meet the gentle-yet-effective cleanser your routine has been missing. Our Cleanser Mousse with Niacinamide does more than just remove impurities; it actively works to control shine and support your skin's delicate barrier. Formulated in-house by our team of experts, this soft mousse respects your skin while delivering a deep clean. Perfect for normal to oily skin types seeking balance and clarity. Give your skin the care it deserves.
• •Our Pollution Detox cream with Dragon's Blood extract helps your skin recover overnight. 🌿 #Vicorva #SkincareRoutine #NightRoutine #DetoxYourSkin
• •🧪 From Our Lab to Your Door: Results You Can See.