Brand Tone

Professional, Efficient, and Supportive

Brand Values

• •Professional Quality and Reliability
• •Efficiency and Convenience
• •Ergonomics and Professional Wellbeing
• •Customer Centricity and Trust
• •Innovation for the Professional

Best Practices

• •Lead with the 'Why' for Professionals: Always frame product benefits around how they help the hair professional work more efficiently, improve their physical comfort, or enhance their clients' experience. Use phrases like 'save time on...' 'reduce strain with...' and 'elevate your service by...'
• •Use a Supportive, Expert Tone: While the tone is professional, it shouldn't be cold. Incorporate supportive language, especially in blogs and social media. Position the brand as a knowledgeable partner by offering practical tips and industry insights.
• •Reinforce Trust and Reliability at Every Opportunity: Consistently mention key trust signals in your copy, such as '30-day free returns,' 'WebwinkelKeur certified,' 'positive reviews,' and 'since 2018.' This builds confidence and removes purchasing barriers.
• •Keep it Direct and Efficient: Especially in ads and on the website, get straight to the point. Use clear, concise language. Highlight key selling points like 'Next-day delivery' and 'Free shipping' prominently so they are easy to scan.
• •Speak the Language of Ergonomics and Innovation: Use specific terms that reflect the brand's values, such as 'ergonomic design,' 'anti-fatigue,' 'innovative solution,' and 'smart products.' This shows a deeper understanding of the industry's needs and differentiates Cosmeticall from generic suppliers.

Social Perception

The public perception of Cosmeticall appears to be positive, built on a foundation of reliability and customer satisfaction. They are perceived as trustworthy and reputable, supported by positive customer reviews and industry certifications. The brand genuinely understands and supports the hairdressing community through its product development and content, positioning itself as a knowledgeable partner.

Copy Examples

• •Long days on your feet don't have to mean sore feet. Our Anti-Fatigue Mat was designed with you, the professional, in mind. We collaborated with barbers and stylists to create a mat that delivers on comfort and ergonomic support, so you can focus on your craft, not your back pain. Invest in your wellbeing. #Cosmeticall #ProfessionalWellbeing #BarberLife #HairStylist
• •Your Salon's Success Starts Here. Get 15% off all professional equipment. Stock up on the tools that make your work easier and more efficient. Fast delivery guaranteed. Shop now.
• •Hi [Salon Owner Name], what if you could enhance every client's visit without adding to your workload? Our innovative towel steamers and ergonomic mobile washbasins are designed to bring a touch of luxury and unmatched convenience to your services. Discover smart solutions that make a real difference for you and your clients. Explore our salon innovations.
• •Freelance hairdressing just got an upgrade. Offer a complete salon experience anywhere with our ergonomic and comfortable mobile washbasin. Easy to transport, simple to set up, and designed for professional results. Give your clients the best, wherever you are. #MobileHairdresser #CosmeticallPro #HairOnTheGo
• •Precision in Your Hands, Comfort for All-Day Use. Meet the StyleFlex Pro+ scissor. Hand-sharpened stainless steel blades deliver flawless cuts, while the ergonomic off-set handle minimizes strain. Developed for the dedicated professional, this tool combines high performance with superior comfort, ensuring you can deliver your best work from the first client to the last. #ScissorPerfect