Brand Tone

The brand's tone is personal, creative, and culturally proud. It is warm, inviting, and celebratory, reflecting the artist-owner's authentic and passionate voice, often emphasizing a personal connection to the craft and community involvement.

Brand Values

• •Handmade Craftsmanship
• •Cultural Heritage & Inspiration
• •Inclusivity & Identity
• •Creativity & Individuality
• •Community Engagement

Best Practices

• •Always Lead with "Hecho a Mano" (Handmade): Every piece of communication, from product descriptions to social media bios, should reinforce the handmade nature of the products. Use words like "meticulously crafted," "artist-made," and "intentionally placed" to emphasize the skill and care involved.
• •Weave in the "Why": Don't just sell the product; sell the inspiration behind it. Whether it's a nod to Mexican textiles, a celebration of Pride, or an appreciation for nature, connecting products to the brand's core values will maintain a consistent and authentic voice.
• •Embrace Spanglish: The brand name itself is Spanish. Casually and authentically mixing in Spanish words or phrases like "corazón" (heart), "hola," or "familia" can reinforce the brand's cultural identity in a way that feels natural and inclusive. The website tagline "Hecho a mano con corazón" is a perfect example.
• •Speak from the Artist's Perspective: Use "I" and "my" in communications where appropriate, especially on social media and in the "About" story. This maintains the personal, one-woman-owned feel of the brand. Sharing the artist's personal connection to a design or excitement for a market creates a direct bond with the audience.
• •Celebrate Your Community: Consistently highlight participation in local PDX events, collaborations, and the communities you represent (Latina, queer, mother-owned). This reinforces the brand's identity and values beyond the products themselves, building a loyal following that shares those values.

Social Perception

Cositas PDX is perceived as a high-quality, authentic, and beloved local artisan brand, trusted for unique, handmade treasures. It is recognized as a significant and representative voice in its communities, especially as a Latina, queer, mother-owned business, deeply valued for the artistry and meticulous detail poured into its creations.

Copy Examples

• •A little taste of tradition with a splash of pride! ✨ Our 'Conchas PRIDE!' earrings are a sweet celebration of culture and identity, handmade with love right here in PDX. Each swirl of color is a reminder to be bold, be you, and be proud. Wear your story. #CositasPDX #HechoAMano #Pride #LatinaMade #QueerOwned #ConchaLove
• •Inspired by the resilience and beauty of a garden in full bloom, these earrings are your own wearable piece of nature. Each petal and leaf is meticulously shaped and placed by hand, creating a lightweight treasure that dances with you. While 'cositas' means little things, the heart and soul poured into these floral designs are anything but small. Handmade in Portland, Oregon, they’re a celebration of nature, craft, and the vibrant details that make life beautiful.
• •👋 Portland! Come Say Hola at the Night Market This Weekend!
• •From a simple sketch... to a little treasure (cosita). ✨
• •More Than Just Jewelry. It's A Story. At Cositas PDX, every pair of earrings is a chapter. Inspired by Mexican heritage, queer expression, and the vibrant energy of Portland, our handmade polymer clay treasures are for those who wear their heart on their ears. Shop small, support a Latina-owned business, and find the 'cosita' that tells your story.