Brand Tone

elegant, artisanal, and warmly sophisticated

Brand Values

• •Craftsmanship
• •Quality
• •Uniqueness & Individuality
• •Mediterranean Essence
• •Timeless Design
• •Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Internally document key tone words (e.g., elegant, warm, artisanal, authentic, Mediterranean-inspired), \"words we use,\" \"words we avoid,\" and provide examples. This ensures anyone writing for the brand stays consistent.
• •Weave in the Origin Story: Regularly and naturally incorporate elements of Barcelona, the Mediterranean, and the handmade process into descriptions, social media posts, and email communication. This reinforces authenticity and the brand's unique selling proposition.
• •Focus on \"Effortless Elegance\" and \"Unique Beauty\": Use descriptive language that evokes sophistication but remains approachable. Highlight what makes each piece special and how it can enhance the wearer's individual style without being overly formal or prescriptive.
• •Speak to the Customer's Aspirations: Connect the jewelry to a desired lifestyle – one that values quality, individuality, and a touch of Mediterranean charm. Use \"you\" and \"your\" to create a personal connection, focusing on how the jewelry makes the wearer feel.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone matches the visual aesthetic (clean, elegant, light-filled). The words should feel like a natural extension of the images and vice-versa, creating a cohesive and immersive brand experience.

Social Perception

Customers and the public generally perceive COSI JEWELS as a provider of beautiful, high-quality, and unique handmade jewelry. The Barcelona origin and Mediterranean influence are well-received and add to the brand's allure and authenticity. There is an appreciation for the artisanal nature of the products. The brand is seen as elegant and stylish, suitable for those looking for distinctive pieces that are not mass-produced. The connection with the founder, Cristina, where visible, likely adds a layer of trust and personal connection.

Copy Examples

• •Kissed by the Mediterranean sun and handcrafted with intention in our Barcelona studio. Our [Product Name] earrings feature [material, e.g., luminous freshwater pearls] set in [material, e.g., delicate gold vermeil], designed to catch the light and whisper tales of coastal charm. An effortlessly elegant addition to your curated collection.
• •Embracing those slow Sunday mornings, Barcelona style. A warm café con leche, a gentle sea breeze, and the subtle sparkle of your favorite COSI piece. How do you wear your Mediterranean essence? ✨ #CosiBCN #HandmadeJewelry #MediterraneanLiving
• •Dearest jewelry lover, Discover 'Solana,' our new collection inspired by the golden hour over the Barcelona coast. Each piece is lovingly handcrafted, capturing the warmth and unique beauty of the Mediterranean. Find your new timeless treasure and let your spirit shine. Explore Solana now.
• •At COSI BCN, we believe jewelry is more than an accessory; it's a whisper of your story. Born from a love for Barcelona's vibrant spirit and the timeless allure of the Mediterranean, each piece is thoughtfully designed by Cristina and handcrafted with the finest materials, celebrating unique beauty and effortless style.
• •A little something special, from Barcelona with love. For a limited time, enjoy [Offer, e.g., complimentary shipping] on all our handcrafted treasures. It's the perfect moment to find that unique COSI piece that speaks to you. #CosiJewels #ArtisanalLuxury #BarcelonaMade