Brand Tone

friendly, youthful, humorous, and relatable

Brand Values

• •Self-Expression
• •Authenticity & Relatability
• •Community
• •Simplicity
• •Italian Pride

Best Practices

• •Lead with the "Mood": Always connect the product back to a specific feeling, mood, or relatable situation. Use the tagline "Indossa il tuo Mood" as a guiding principle.
• •Keep it Conversational and Casual: Write as you would speak to a friend. Use informal Italian, humor, and emojis where appropriate to maintain the brand's friendly and approachable tone.
• •Integrate Social Media Language: Continue to bridge the gap between social media and e-commerce. Use phrases like "As seen on Instagram" or encourage users to share their "mood" by tagging the brand.
• •Emphasize Authenticity and Origin: Regularly mention that the products are designed and printed in Italy. This speaks to quality and reinforces the brand's identity.
• •Encourage Interaction and Customization: Frame your copy as a two-way conversation. Ask questions in your social posts ("Who relates?") and consistently promote the "MYcosesucose" feature to empower your community and generate user-driven content.

Social Perception

The public perceives cosesucose.it as a fun, trendy, and original brand. Customers see it as a source for unique gifts and personal items that reflect their personality. The strong connection to Instagram is a recurring theme in reviews, with many customers stating they were drawn to the brand after following their page. This indicates a highly successful content marketing strategy. The collaborations with other established Italian brands further elevate its perception as a legitimate and creative player in the market. The high rating and positive reviews highlight a general satisfaction with product quality and customer service, with one customer noting the proactive support in getting the right size.

Copy Examples

• •The official uniform for when your day is a 50/50 split. Who's with us? 🍹 Tap to shop the mood. #IndossaIlTuoMood #cosesucose
• •Italian phrases you'll wish you said first. Now on 100% organic cotton. Wear what you're thinking. Shop the new collection at cosesucose.it. Fast shipping all over Italy.
• •Your Words, Your Tee. Got a phrase that's just *perfect*? Put it on a shirt. Create your own custom piece and let your mood do the talking. Start creating now!
• •Subject: Summer just got a new mood. ☀️ From beach days to aperitivo nights, our new collection has a phrase for every moment. Made in Italy, designed for your summer. Check out the new arrivals before they're gone!
• •Finally, a bag that's honest. Perfect for carrying everything you need (and all the things you don't). Made from 100% durable cotton, because even useless things deserve a great bag. #ToteLife #Relatable