Brand Tone

Informative & Factual, Direct & Transparent, Helpful & Solution-Oriented, Accessible & No-Frills, Trustworthy & Scientific

Brand Values

• •Efficacy
• •Affordability
• •Transparency
• •Safety & Quality
• •Ingredient-Focused
• •Cruelty-Free & Vegan-Friendly

Best Practices

• •Prioritize Ingredient Callouts: Always lead with or prominently feature the key active ingredients and their concentrations. Explain their scientifically-backed benefits clearly and concisely.
• •Maintain a Factual, Informative Voice: Avoid overly emotive or exaggerated marketing language. Stick to what the product does, based on its ingredients. Use clear, straightforward language.
• •Emphasize Efficacy and Results: Focus copy on the tangible benefits and solutions the products offer for specific skin concerns, backed by the power of the ingredients.
• •Be Transparent and Honest: Don't shy away from mentioning the potency of formulas and the recommendation for patch testing, especially for sensitive skin. This builds trust and aligns with the brand's direct approach.
• •Reinforce Value and Accessibility: Subtly weave in the message of high-quality, effective skincare being available at reasonable prices, reinforcing the brand's core mission.

Social Perception

Effective & Result-Oriented, High Value for Money, Trustworthy & Science-Backed, A 'Hidden Gem' or 'Rising Star', Go-To for Specific Concerns, Good for Sensitive Skin (with caution)

Copy Examples

• •Headline: Target Stubborn Acne & Redness with 10% Azelaic Acid. Body: Our scientifically formulated Azelaic Acid 10% Serum, combined with Niacinamide and Hyaluronic Acid, works to visibly reduce blemishes, calm redness, and improve skin texture. Effective ingredients, honest results. Fragrance-free, paraben-free.
• •Headline: Unlock Radiant Skin: High-Potency Niacinamide 10% + Zinc 1%. Body: Minimize pores, control oil, and even out your skin tone with Cos De BAHA's Niacinamide 10% Serum. This potent yet gentle formula supports a healthy skin barrier for a clearer, brighter complexion. Quality skincare, accessible to all.
• •Headline: Intense Hydration, Simplified. Pure Hyaluronic Acid Serum. Body: Experience deep, lasting hydration. Our Hyaluronic Acid Serum is formulated with a high concentration of pure HA to plump skin, reduce the appearance of fine lines, and leave your skin feeling supple and refreshed. No unnecessary additives, just effective hydration.
• •Headline: Fade Dark Spots & Hyperpigmentation with Tranexamic Acid & Niacinamide. Body: Address uneven skin tone and stubborn post-acne marks effectively. Our Tranexamic Acid Niacinamide Serum combines two powerhouse ingredients to brighten your complexion and reduce discoloration. See the difference potent, targeted skincare can make.
• •Headline: Science-Backed Skincare. Real Results. Fair Prices. Body: At Cos De BAHA, we believe effective skincare shouldn't be a luxury. We focus on high-concentration active ingredients, transparent formulations, and certified manufacturing to bring you products that truly work, without the inflated price tag. Discover your best skin with Cos De BAHA.