Brand Tone

Supportive & Appreciative, Professional yet Modern & Approachable, Comfort-focused & Reassuring, Empathetic & Understanding

Brand Values

• •Supporting Healthcare Professionals
• •Quality & Functionality
• •Comfort
• •Accessibility & Affordability
• •Modernity & Style
• •Pride & Autonomy

Best Practices

• •Always Prioritize the 'Hero' Narrative: Frame healthcare professionals as the heroes they are. Use language that is appreciative, respectful, and understanding of their challenges and dedication.
• •Balance Professionalism with Warmth: While the products are for professionals, the tone should remain approachable and human. Avoid overly technical jargon where simpler, more relatable terms can be used.
• •Emphasize Comfort and Practical Benefits: Consistently highlight how the design and materials contribute to physical comfort and ease of movement during long, demanding shifts. Link features to tangible benefits.
• •Maintain a Modern and Clean Aesthetic in Language: Just as the scrubs are modern, the language should be fresh and contemporary, avoiding outdated or overly formal phrasing. Keep sentences clear and concise.
• •Be Authentic and Empathetic: Draw from the brand's origin story (founded by a veterinarian) to convey genuine understanding of the field. Let this empathy shine through in how you address customer needs and concerns.

Social Perception

Likely perceived by its target audience (UK healthcare professionals) as a modern, stylish, and comfortable scrub brand that understands their needs.

Copy Examples

• •Headline: Long Shifts? We’ve Got You Covered (Literally). Body: Feel the difference true comfort makes. Our thoughtfully designed scrubs move with you, breathe with you, and work as hard as you do. For the heroes who never stop caring. CTA: Discover Your Perfect Fit.
• •Headline: Style Meets Stethoscope. Body: Who says professional can't be personal? COSA scrubs blend modern design with essential functionality, so you can look, feel, and perform your best. CTA: Shop the New Collection.
• •Headline: Designed by Those Who Know, For Those Who Do. Body: Born from real healthcare experience, COSA scrubs are crafted with the details that matter: durable fabrics, smart pockets, and a fit that lets you focus on what’s most important. CTA: Learn Our Story.
• •Headline: More Than a Uniform. It’s Your Second Skin. Body: You dedicate your days to others. Let us dedicate our craft to you. Experience the COSA comfort that supports you through every challenge and every triumph. CTA: Feel the COSA Difference.
• •Headline: Elevate Your Everyday. Affordable Scrubs, Exceptional Comfort. Body: We believe every healthcare professional deserves to feel great in what they wear, without breaking the bank. Quality, style, and comfort—all within reach. CTA: Explore Affordable Options.