Brand Tone

Playful & Fun, Friendly & Approachable, Enthusiastic & Vibrant, Confident & Bold, Reassuring (regarding safety & quality)

Brand Values

• •Child Happiness & Engagement
• •Individuality & Self-Expression for Parents
• •Safety & Quality
• •Functionality & Ease of Use
• •Innovation & Design Excellence
• •Customer Focus & Support
• •Being "Nice Humans"

Best Practices

• •Embrace the "Anti-Boring" Mission: Always inject personality, colour, and fun into the language. Use vibrant adjectives and avoid overly formal or bland phrasing. Think "storytelling patterns," not just "patterns."
• •Speak Parent-to-Parent (with a wink): Use a friendly, relatable, and slightly informal tone. Acknowledge the realities of parenting but always with a positive, empowering spin. Emojis can be used judiciously to enhance this.
• •Highlight Both Fun and Function: While the visuals and playful language draw people in, always back it up by clearly communicating the practical benefits, safety features, and quality of the products. Don't let the fun overshadow the substance.
• •Use Storytelling and Sensory Language: Describe how the patterns engage babies and how the products make life easier and more enjoyable for parents. Appeal to the senses – "vibrant colours," "quirky characters," "smooth ride."
• •Maintain Positivity and Enthusiasm: The overall feeling should be uplifting and exciting. Even when discussing practical features, frame them in terms of the joy, ease, or freedom they bring to families. Reinforce the "happy babies, happy parents" ethos.

Social Perception

Distinctive & Fashion-Forward, High Quality & Reliable, Fun for Babies & Parents, Good Value (for many), Trustworthy (overall)

Copy Examples

• •Headline: "Bye-Bye Beige! Hello, Brilliant! 👋 Unleash your style and their smiles with Cosatto. #SaveTheWorldFromBoringBabyStuff" Body: "Why blend in when your little superstar was born to stand out? Our award-winning prams and car seats are bursting with colour, storytelling patterns (that babies actually love!), and super-smart features to make your adventures awesome. Plus, with a 4-year guarantee, it's happy travels all the way! Shop the fun at Cosatto.ie!"
• •Headline: "Warning: May Cause Pram Envy. 😉" Body: "Ready to roll in style? Cosatto’s latest collection is here, turning pavements into catwalks and errands into escapades! Designed by parents, for parents (who refuse to be dull), each piece is packed with personality, genius functions, and the ultimate safety for your precious cargo. Discover your perfect pattern at Cosatto.ie and let the adventures begin!"
• •Headline: "Little Personalities. Big Adventures. Gear That Gets Them. ✨" Body: "Your mini-me is one-of-a-kind, so why shouldn't their ride be? At Cosatto, we craft vibrant, engaging baby gear that sparks imagination and makes every journey joyful. From sensory hoods developed with baby brainiacs to parent-proof practicality, we’ve got you covered. Find gear as unique as they are – only at Cosatto.ie."
• •Headline: "Safety Meets Sassy. Quality Meets Quirky. That's Cosatto. 💖" Body: "Who says safe can't be spectacular? We rigorously test our car seats and strollers way beyond the norm, so you can adventure with peace of mind. And while we're serious about safety, we're passionate about pattern! Explore designs that delight your little one and express your unique family vibe. Clever stuff for happy babies (and even happier parents!) at Cosatto.ie."
• •Headline: "Join the Anti-Boring Baby Brigade! 🚀 Shop Cosatto Ireland." Body: "Life's too short for dull baby stuff! Cosatto Ireland brings you award-winning designs packed with joy, innovation, and parent-friendly smarts. Engineered for happiness (and rigorously safety tested!), our prams, car seats, and highchairs come with a 4-year guarantee for worry-free wonders. What are you waiting for? Let's make some magic! Visit Cosatto.ie."