Brand Tone

Playful, Rebellious, and Enthusiastic

Brand Values

• •Creativity and Individuality
• •Joy and Happiness
• •Quality and Safety
• •Child-Centric Design
• •Customer Peace of Mind

Best Practices

• •Lead with Personality, Follow with Features: Start with the "why" – the emotion, the rebellion against boring, the joy. Then, introduce the practical features (e.g., lightweight, easy fold, safety standards) as the smart solutions that support this fun lifestyle.
• •Use a Vibrant Vocabulary: Incorporate active, exciting, and descriptive words. Use terms like "adventure," "celebration," "magic," "bold," and "vibrant." Avoid passive or overly technical jargon unless explaining safety features.
• •Embrace the Mission: Regularly reference the core mission of "Saving the world from boring baby stuff." Use it as a hashtag and a guiding principle in campaigns to constantly reinforce the brand's unique position.
• •Speak Parent-to-Parent: Write with an empathetic, understanding, and slightly cheeky tone, as if one cool parent is giving a recommendation to another. Acknowledge the chaos and joy of parenthood and position the products as the perfect sidekick.
• •Turn Science into a Story: When mentioning the collaboration with baby labs or developmental benefits, frame it in a magical, easy-to-understand way. For example, instead of "scientifically developed patterns," try "patterns crafted by scientists to make your baby's brain buzz with brilliance."

Social Perception

Cosatto España is perceived as a premium, design-led brand for modern parents. It is seen as a high-quality, reliable, safe, aspirational, fun, trustworthy, and innovative choice for parents who want to stand out from the 'sea of sameness' in baby products.

Copy Examples

• •Boring Strollers are Over. Your adventure is waiting. Shop the collection that’s as bold as they are.
• •Why blend in when your little one was born to stand out? ✨ Our Wow 3 travel system isn't just a stroller, it's a statement. Packed with clever features for you and dreamy patterns for them. Ready to roll with personality? #BeMoreCosatto #SaveTheWorldFromBoringBabyStuff
• •Psst... Open for a splash of happiness (and 10% off!)
• •Tired of beige? We are too. Cosatto is on a mission to save the world from boring baby stuff. Our award-winning car seats combine top-tier safety with patterns scientifically designed to make your baby happy. Because safety should be serious, but style should be fun. Learn more and get a 4-year guarantee!
• •Mealtime just got a makeover. Say goodbye to dull dining and hello to the Noodle 0+ highchair. With 6 height positions, a reclining seat for post-lunch naps, and a pattern they'll love more than spaghetti, it's the only dinner guest you'll never want to leave. Plus, the easy-clean trays mean less time scrubbing and more time for cuddles.