Brand Tone

Passionate, knowledgeable, enthusiastic, informal but professional, and community-centric, blending a 'Passionate Hobbyist' and 'Knowledgeable Expert' voice.

Brand Values

• •Creativity & Customization
• •Quality & Detail
• •Accessibility & Affordability
• •Community
• •Passion for the Hobby

Best Practices

• •Speak as a Fellow Hobbyist: Use "we" and "you" to create a direct conversation with the customer. Share excitement for new game releases and show that you understand the player's perspective. Your voice is that of the knowledgeable friend at the gaming club, not a faceless corporation.
• •Balance Inspiration with Practicality: Showcase beautifully painted final products to inspire ("Build the city of your dreams!"), but always include the practical details ("STL files," "designed for FDM printers," "scale to 126% for MCP"). This manages expectations and builds trust.
• •Emphasize the End Benefit: Don't just sell "STL files." Sell "epic battlefields," "tactical gameplay," "stunning table presence," and "the power to create your own worlds." The file is the tool; the incredible gaming experience is the true product.
• •Leverage Game-Specific Keywords: Always mention the popular games the terrain is compatible with (Marvel: Crisis Protocol, Star Wars: Legion, Battletech, etc.). This is crucial for SEO and for capturing the attention of players searching for terrain for their specific game.
• •Champion Your Community: Regularly feature user-generated content. This not only provides authentic social proof but also reinforces the brand's core value of being community-focused. Encourage sharing and make your customers the heroes of the brand's story.

Social Perception

Corvus Games Terrain is perceived as a trusted, high-quality, and essential resource within the 3D printing and tabletop wargaming community. It is seen as a go-to designer for specific game systems, particularly Marvel: Crisis Protocol. Customers view the brand as reliable and the designs as well-thought-out and easy to print, providing tools for gamers to elevate their hobby.

Copy Examples

• •Your Next Battlefield Awaits. Introducing the new Sector-73 Hab-Blocks! Designed for gritty, futuristic skirmishes, these modular STL files let you build the hive city of your dreams. With removable roofs and stackable levels, the tactical possibilities are endless. Download, print, and dominate the tabletop. #3Dprinting #Wargaming #SciFiTerrain #TabletopGames #CorvusGamesTerrain
• •Check out this incredible board! We were blown away by this setup from Mark H., who used our Tycho Starport files to create this stunning Deadzone table. The paint job and added details really bring the world to life! This is what it's all about. Got a battlefield you're proud of? Tag us for a chance to be featured! #CommunityBuilt #WargamingCommunity #3DPrintedTerrain #Deadzone #TabletopWargaming
• •Build Bigger Worlds for Less. This weekend only: Get 30% off our entire range of digital STL files. From grimdark cityscapes to alien outposts, it's time to fill your table with awesome, high-quality terrain. Your printer is waiting.
• •Ready for a Super-Powered Showdown? Bring your city to life with our Modern & Super-Heroic terrain range! Specifically designed for 28mm-40mm games like MCP, these detailed and easy-to-print STL files—from apartments to police stations—are the perfect backdrop for your epic battles. Stop fighting over bland cardboard and start playing in the world you've imagined.
• •From Concept... to Print... to Battlefield! Ever wonder how our terrain comes to life? It all starts with an idea and a passion for creating awesome gaming experiences. Here's a sneak peek at the new 'Wrecked Cargo Hauler' coming to the store this Friday! #GameDesign #3Dmodeling #WargamingHobby #BehindTheScenes #STLfiles