Brand Tone

Helpful & Informative, User-Focused & Approachable, Confident & Tech-Oriented, Value-Driven & Trustworthy

Brand Values

• •Innovation & Technology
• •Quality & Practicality
• •Customer-Centricity
• •Reliability & Trust
• •Improving Quality of Life/Simplifying Living
• •Community & Social Responsibility
• •Open Communication & Respect
• •Green Living

Best Practices

• •Prioritize "Helpful Innovation": Frame product features around how they genuinely solve customer problems and make life easier. Use clear, benefit-driven language rather than overly technical jargon, but don't shy away from highlighting impressive tech specs briefly.
• •Maintain an Approachable, User-First Voice: Write as if you're offering friendly advice from a knowledgeable expert. Use "you" and "your" to directly address the customer. Incorporate phrases like "We listened to you" or "Designed with you in mind."
• •Emphasize Reliability and Local Support: Consistently mention warranties, local service centers, and customer support availability. This builds trust and reinforces the value proposition beyond just the product itself.
• •Be Confident but Not Arrogant: Showcase the advanced technology and superior performance of Corvan products with confidence. Use strong verbs and highlight unique selling propositions, but avoid superlatives that can't be backed up or sound boastful.
• •Adapt to the Platform, but Keep Core Values Consistent: While the tone on TikTok might be more playful and trend-driven than a product description on the website, the underlying values of innovation, quality, and customer focus should always shine through. Ensure factual accuracy about product capabilities across all channels.

Social Perception

Positive Reputation for Product Quality & Value, Appreciation for Customer Service, Growing Brand Awareness & Loyalty, Seen as Innovative, Engaging Online Presence

Copy Examples

• •Headline: Stop Scrubbing, Start Living. Body: Introducing the Corvan PowerScrub P8! Engineered with SuperTorque technology, it blasts away grime effortlessly. Spend less time cleaning and more time enjoying your sparkling home. Backed by our local [X]-year warranty. Upgrade your clean today!
• •Headline: Breathe Easy, Live Healthier. Body: Our new Corvan Air Purifier with 5-stage HEPA filtration captures 99.97% of airborne particles. Designed for modern Malaysian homes, it’s quiet, efficient, and user-friendly. Discover pure air.
• •Headline: Spills Happen. Stains Don't Have To. Body: The Corvan Spot Cleaner S7, with its ProExtract System and quick-dry technology, makes stubborn stains vanish from carpets and upholstery. Powerful suction, multiple heat settings – your secret weapon against messes. Order now and get a free [Accessory/Detergent Sample]!
• •Headline: Tired of Pet Hair Everywhere? We Get It. Body: The Corvan K9 Pro Anti-Tangle Vacuum is here! With powerful suction and a specially designed brush, pet fur and long hair don't stand a chance. Lightweight, long runtime, and a 5-year motor warranty for your peace of mind. Finally, a home as clean as your love for your pets.
• •Headline: Smart Cleaning, Simplified by Corvan. Body: From our intelligent picaBot Robot Vacuums to our versatile 4-in-1 Station Vacuums, Corvan brings cutting-edge technology to your fingertips. Experience effortless cleaning and exceptional local support. Join the #CorvanFam and rediscover your home.