Brand Tone

Helpful, Innovative, Enthusiastic, Value-Oriented, Friendly

Brand Values

• •Customer-Centricity
• •Innovation & Technology
• •Quality & Performance
• •Value Proposition
• •Convenience & Efficiency
• •Integrity & Continuous Improvement
• •Social Impact & Responsibility

Best Practices

• •Establish a Comprehensive Brand Voice Guide
• •Focus on Customer Benefits, Not Just Features
• •Illustrate Innovation with Practical Examples
• •Ensure Visual Cohesion Across Platforms
• •Equip All Customer-Facing Teams with Brand Voice Training

Social Perception

Reliable, Innovative, Good Value Alternative, Responsive and Supportive, Growing and Reputable

Copy Examples

• •Headline (Robot Vacuum): Reclaim Your Weekends! Corvan PICA G7 with Smart AI Cleans, So You Can Relax. Effortless Living is Here.
• •Social Media Post (Cordless Vacuum): Powerful Cleaning, Feather-Light Feel! ✨ The Corvan K18 Pro transforms chores into a breeze. Vacuum AND mop in one go with an incredible 201AW suction! Dirt and dust don't stand a chance. #CorvanClean #HomeTechMY #SmartCleaning #Malaysia
• •Product Description Snippet (Air Purifier): Breathe Fresher, Live Better. The Corvan Personal Air Purifier delivers a zone of cleaner air, right where you need it most. Compact, powerful, and thoughtfully designed for your modern Malaysian lifestyle. Your family's wellness is our priority.
• •Email Subject (Promotion): Unlock Powerful Cleaning & Great Savings! Corvan Innovation Meets Your Smart Choice ✨
• •Website Banner (Brand Promise): Corvan: Innovating for a Better Malaysian Home. High-Performance Appliances, Dedicated Local Support You Can Trust.