Brand Tone

Passionate, conscious, and expert. It's friendly and approachable, speaking directly to a community of adventurers, with language that is both aspirational and technical.

Brand Values

• •Environmental Responsibility
• •High-Performance Quality
• •Skin Health
• •Connection with Nature
• •Transparency and Education

Best Practices

• •Lead with Passion, Support with Science: Start with the emotional connection to nature and adventure. Then, back it up with the technical details and benefits of the mineral-based, eco-friendly formula. This blend of passion and expertise is key to the brand's voice.
• •Use "We" and "You" to Build Community: Address your audience directly and use inclusive language. Frame the brand as part of the same tribe of "surfers, kiters, divers, runners, and adventurers."
• •Weave in Environmental Responsibility: Every piece of copy should, where appropriate, echo the brand's commitment to the planet. Terms like "reef-safe," "biodegradable," and "low environmental impact" should be standard vocabulary.
• •Highlight the "Why" Behind the Brand: Remind your audience of Corua's origin story. The narrative of being created by outdoor lovers for outdoor lovers is a powerful differentiator that builds authenticity and trust.
• •Maintain a Consistent Vocabulary: Regularly use keywords that define the brand: "mineral," "natural," "high-performance," "adventure," "eco-conscious," "reef-safe," and "skin health." This repetition reinforces the brand's identity and values in the minds of consumers.

Social Perception

Corua is likely perceived as an authentic and mission-driven brand by its target audience, drawing customers not just for product effectiveness but for its ethical and environmental stance. It cultivates a strong sense of community and loyalty, being seen as a reliable and responsible choice for those leading an active, eco-conscious lifestyle.

Copy Examples

• •Your passion shouldn't leave a trace. Our mineral sunscreen is designed for long days in the water, offering heavy-duty protection for your skin and total respect for the reefs. Ride the waves with a clear conscience. #Corua #ReefSafe #Surf
• •Engineered by adventurers, for adventurers. CORUA offers high-performance, water-resistant mineral protection that keeps up with your every move. From the mountain peak to the ocean deep, we've got you covered.
• •Protect the skin you love with the purity of nature. CORUA's gentle, mineral-based formula is perfect for the whole family. Hypoallergenic, moisturizing, and free from harsh chemicals, it's the everyday protection your family deserves. #FamilyFirst #MineralSunscreen
• •Subject: More Than Just Sunscreen | Our Commitment to the PlanetAt CORUA, we believe that enjoying nature means protecting it. That's why our products are 100% biodegradable and reef-safe. Every purchase supports our mission to preserve our oceans. Discover a brand that cares. [Link to 'About Us' page]
• •Our PRO 100g sunscreen is your ultimate ally against the sun. Formulated with non-nano zinc oxide and titanium dioxide, it provides broad-spectrum protection without clogging your pores. Enriched with organic shea butter and vitamin E, it nourishes your skin while you play. Over 80 minutes of hyper-resistance to water, because your adventure shouldn't have to wait.