Brand Tone

Passionate & Authentic, Expert & Educational, Premium & Quality-Focused, Transparent, Innovative

Brand Values

• •Freshness
• •Quality
• •Tradition & Heritage
• •Transparency & Honesty
• •Innovation
• •Sustainability
• •Culinary Excellence

Best Practices

• •Prioritize "Freshness" in Messaging: Continuously reinforce the concept of freshness as a key differentiator. Use terms like "harvest-fresh," "cold-extracted within hours," "peak flavor," "vibrant," and "bright."
• •Educate with Authority: Share knowledge about olive oil quality, production, and usage. Explain *why* Corto's methods (e.g., Fall Harvest, cold extraction, Agrumato) result in a superior product.
• •Embrace Your Heritage Story: Weave in the narrative of Italian roots and family passion for olive oil making, connecting tradition with Californian innovation.
• •Use Sensory and Evocative Language: Describe the taste, aroma, and texture of the oil. Words like "grassy," "peppery," "fruity," "floral," "smooth," and "full-bodied" help consumers imagine the experience.
• •Highlight Transparency and Quality Cues: Mention California-grown olives, certifications (like COOC), awards, and unique packaging features (FlavorLock™) that signal trustworthiness and quality.

Social Perception

High-Quality & Premium, Freshness Advocate, Trusted by Professionals, Value for Quality, Distinct Flavor Profile, Innovative Packaging

Copy Examples

• •Headline: Taste the Difference Freshness Makes. Body: At Corto, we harvest our California olives at their peak and cold-extract their vibrant flavor within hours. Experience TRULY® Extra Virgin Olive Oil – as fresh and full-bodied as nature intended. Elevate your every dish.
• •Headline: From Our Grove to Your Table, The Pursuit of Freshness. Body: Rooted in Italian tradition, raised in California soil. Corto Olive Oil is crafted with passion and innovation to bring you the freshest, most flavorful olive oil. Discover why chefs trust Corto.
• •Headline: Uncompromising Quality. Unmistakably Corto. Body: We believe in transparency and the art of exceptional olive oil. Our state-of-the-art mill and dedication to Fall Harvest olives ensure every bottle of Corto is packed with antioxidants and stunningly bright flavor.
• •Headline: Beyond Extra Virgin. It’s TRULY® Fresh. Body: Tired of bland, lifeless olive oil? Corto’s FlavorLock™ packaging and commitment to rapid, cold extraction mean the vibrant, grassy notes and peppery finish of just-picked olives reach your kitchen intact. Dip, drizzle, and transform your cooking.
• •Headline: The Chef’s Secret, Now Yours. Body: For years, top chefs have relied on Corto for its consistent freshness and robust flavor. Bring that same culinary excellence to your home with our award-winning California extra virgin olive oil.