Brand Tone

Professional, Reassuring, and Upscale

Brand Values

• •Medical Expertise
• •Holistic Care
• •Personalization
• •Innovation
• •Patient Confidence

Best Practices

• •Always begin messaging by highlighting the medical and board-certified authority of the practice. Use phrases like "Led by our board-certified dermatologist" to build immediate trust.
• •Consistently use the "Where Healthy Skin Meets Modern Aesthetics" philosophy in your copy. Explain how aesthetic treatments contribute to overall skin health and confidence, and vice-versa.
• •Instead of just listing services, explain the benefits and the science. Educate the audience on how a procedure works (e.g., "stimulates natural collagen," "relaxes muscles to prevent wrinkles"), reinforcing the brand's role as an expert guide.
• •All photography and video should be clean, bright, and professional. The aesthetic should mirror the clinic's state-of-the-art and upscale environment. Avoid overly trendy or informal filters that could dilute the brand's authority.
• •Frame interactions with the clinic not as one-off appointments but as part of a "journey to healthier, more radiant skin." Use language like "your plan," "your goals," and "customized for you" to reinforce the value of personalization.

Social Perception

Cortina Dermatology and Aesthetics is perceived as a premier, trustworthy, and sophisticated clinic, a top-tier destination for advanced skincare in Belle Meade, TN. It aims to be seen as aspirational yet accessible, a reliable partner in the patient's skin wellness journey through its expertise.

Copy Examples

• •The Intersection of Skin Health and Beauty. At Cortina, board-certified dermatology and advanced aesthetics converge to reveal your most confident skin.
• •More than a treatment—it's a transformation. Microneedling at Cortina is a medically supervised procedure designed to safely rejuvenate your skin's tone and texture. Our patient-centered approach ensures your treatment is customized to your unique goals, promoting natural collagen production for a lasting, healthy glow. Swipe to see the process and book your personalized consultation. #CortinaDerm #MedicalAesthetics #NashvilleSkin
• •A Question for You: Is Your Skincare Truly Personalized?
• •Board-Certified Dermatologist in Belle Meade | Cortina Derm. Medically-led aesthetics and skin health. Botox®, Fraxel®, skin cancer screenings & more. Experience personalized, expert care. Book your consultation.
• •Botox vs. Fillers: A Board-Certified Dermatologist Explains Which is Right for You