Brand Tone

aspirational, scientific, and performance-driven

Brand Values

• •Innovation
• •Performance & Excellence
• •Scientific Credibility
• •Ambition
• •Accessibility

Best Practices

• •Lead with Data, Follow with Aspiration: Start with a compelling statistic or a piece of data (e.g., "Average players scan 0.35 times per second...") and then connect it to the aspirational goal of becoming an elite player.
• •Use "You-Centric" Language: Speak directly to the player or coach. Use "You" and "Your" to make the benefits personal (e.g., "You will be visibly better on the pitch," "Train your neural skills").
• •Emphasize the "Why": Continuously reinforce why scanning is important. Use phrases like "the X-factor for world-class players," "the absolute foundation," and "game-changer" to build value.
• •Maintain a Confident, Expert Tone: The brand is the expert in this niche. The copy should be declarative and confident. Avoid weak or hesitant language. Present statements as facts, not suggestions.
• •Adapt the Tone to the Platform: While the core values remain the same, the delivery should change. Website/LinkedIn: More detailed, professional, and scientific. Instagram/YouTube: Motivational, educational, and community-focused. TikTok: High-energy, direct, and problem/solution-oriented.

Social Perception

The perception of Corticore is that of a specialized, high-tech training aid for serious soccer players. It is not a casual game but a focused tool for cognitive skill development. Testimonials from coaches and players suggest it is effective and well-regarded within its niche. The brand is perceived as a legitimate player in the sports technology startup scene. There is little to no negative sentiment found online; the primary focus is on the novelty and application of its VR technology in soccer training.

Copy Examples

• •The 90% of the game you aren't training. See the field. Seize the advantage. Master your scan with Corticore.
• •You see the ball. But do you see the play? World-class players scan the field 70% better than the average player. That's not talent—it's training. Level up your game intelligence. Link in bio to start your journey. #Corticore #SoccerIQ #VRtraining #Football #GameChanger
• •Stop training like it's 1999. Your biggest weakness is your blind spot.
• •Why top academy players are getting rejected. They can't see the game. This is how you fix it. Corticore. Link in Bio.
• •At CORTICORE GmbH, we are revolutionizing cognitive training in elite sports. Our VR platform provides soccer players with data-driven, measurable improvements in their on-field scanning—a critical, yet undertrained, component of player intelligence. We are proud to be empowering the next generation of athletes to think the game faster and more effectively. #SportsTech #Innovation #Football #Performance #VR