Brand Tone

Aspirational & Elegant, Expert & Informative, Quality-Focused & Confident, Warm & Inviting, Customer-Centric & Approachable

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •Design Excellence
• •Authenticity & Natural Beauty
• •Enhancing Outdoor Living
• •Customer Focus & Customization

Best Practices

• •Emphasize Durability and Timelessness: Always weave in the long-lasting nature and evolving beauty of Corten steel. Use words like enduring, heritage, lifetime, develops, and matures.
• •Speak to the Aesthetic and Emotion: Focus on how the products transform a space and make people feel. Use evocative language that appeals to the senses – the warmth of the fire, the texture of the steel, the beauty of the design.
• •Highlight Craftsmanship and Quality: Remind the audience that these are not mass-produced items. Use terms like crafted, manufactured, precision, high-quality, and artisan (where appropriate).
• •Maintain an Educational Subtext: Briefly explain the benefits of Corten steel (e.g., its protective patina, low maintenance) to reinforce its value and your expertise, but without being overly technical in marketing copy.
• •Be Authentic and Passionate: Let the genuine appreciation for design, outdoor living, and the material itself shine through. Use confident but approachable language that reflects a deep understanding and love for the products. If addressing a primarily Spanish-speaking audience, ensure nuanced and culturally relevant translations of these English examples are used.

Social Perception

Positive Sentiment, Perceived as Premium/High-Quality, Seen as Specialists, Chilean-Focused, Reliable & Responsive, Inspirational

Copy Examples

• •Headline: Transform Your Evenings: The Enduring Warmth of a Corten House Fire Pit. Body: Crafted for a lifetime of memories. Our Corten steel fire pits are more than just a source of heat; they're a centerpiece for connection, designed to mature beautifully with every season. Discover timeless design and unmatched durability.
• •Headline: Beyond the Ordinary Garden: Sculptural Corten Steel Planters. Body: Elevate your landscape with the architectural elegance of Corten House planters. Each piece is a testament to superior craftsmanship, promising decades of robust beauty as it develops its unique, protective patina. Plant your vision with us.
• •Headline: Built to Last, Designed to Inspire. That's the Corten House Promise. Body: As direct manufacturers, we pour passion and precision into every Corten steel creation. From bespoke garden edging to statement braziers, experience the fusion of industrial strength and natural artistry, made for Chile's distinct environments.
• •Headline: Gather, Share, Glow: Creating Unforgettable Moments with Corten House. Body: Imagine cool evenings warmed by a radiant fire, laughter echoing in your beautifully appointed garden. Our Corten steel braziers and outdoor furniture are crafted to bring people together, adding a touch of rustic sophistication to your most cherished spaces.
• •Headline: Your Vision, Forged in Corten Steel. Body: Have a unique outdoor project in mind? Corten House specializes in custom Corten steel fabrications. Let our expertise in design and manufacturing bring your dream garden features to life with enduring style and resilience. Contact us for a personal consultation.