Brand Tone

elegant, sophisticated, and serene. It's also artisanal, conscious, and timeless. The language used is refined and evocative, often referencing nature, art, and a sense of calm. There's an emphasis on the sensory experience of the fabrics and the thoughtful creation process. The introduction of a unisex line also brings in an element of inclusivity and fluidity.

Brand Values

• •Timeless Design
• •Quality Craftsmanship
• •Natural & High-Quality Materials
• •Sustainability & Local Production
• •Artistic Inspiration & Exclusivity
• •Mediterranean Essence
• •Feminine & Fluid Silhouettes
• •Conscious Consumption

Best Practices

• •Emphasize Sensory Language: Use descriptive words that evoke the feel of the fabrics (e.g., "softness," "fluidity," "lightness"), the visual appeal ("sun-kissed hues," "delicate prints"), and the overall serene mood.
• •Highlight Artisanship and Origin: Consistently mention "Made in Spain," "handcrafted," "artisanal ateliers," and the specific regions like Barcelona or Mallorca to reinforce quality and exclusivity.
• •Weave in Natural and Sustainable Elements: Regularly reference the natural fibers used and the brand's commitment to sustainability. Explain *why* these choices matter (e.g., "minimizing environmental impact," "biodegradable fabrics").
• •Maintain an Elegant and Refined Vocabulary: Avoid overly casual slang or overly technical jargon. The language should mirror the sophistication of the designs. Think poetic yet clear.
• •Tell the Story of Inspiration: Connect collections and pieces back to their artistic roots – Rosa Esteva's watercolors, the Mediterranean landscape, or a feeling of timelessness. This adds depth and uniqueness to the brand narrative.

Social Perception

High-End and Luxurious, Artistic and Chic, Ethical and Conscious, Feminine and Ethereal, Excellent Customer Care, International Recognition

Copy Examples

• •Cortana: Where timeless design meets Mediterranean soul. Discover artisanal collections crafted with nature's finest materials, made to cherish beyond seasons.
• •The embodiment of quiet luxury. This fluid silk gown, inspired by the gentle hues of a Mallorcan sunrise, drapes effortlessly. Each seam is a testament to the skilled hands that crafted it in our Barcelona atelier. Experience the whisper of pure silk against your skin.
• •Introducing our latest dialogue between art and apparel. Fluid silhouettes in sustainable ramie and organic cotton, painted with exclusive prints from Rosa Esteva's watercolors. Embrace conscious elegance. #Cortana #ArtisanalFashion #SustainableLuxury #TimelessStyle
• •Born from a love for nature and a dedication to craftsmanship, Cortana has been weaving timeless narratives since 2001. We believe in the enduring beauty of pieces made slowly, with intention, preserving artisan traditions for a more conscious tomorrow.
• •Begin Your Forever in Cortana: Ethereal Bridal, Artfully Designed.