Brand Tone

Elegant and Sophisticated, Artistic and Ethereal, Serene and Mindful, Authentic and Personal, Understated Luxury

Brand Values

• •Timelessness
• •Quality Craftsmanship
• •Sustainability and Natural Materials
• •Artistic Expression and Creativity
• •Exclusivity and Individuality
• •Mediterranean Essence
• •Emotional Connection

Best Practices

• •Embrace Evocative Language: Use descriptive, sensory words that paint a picture of the Mediterranean, art, and nature. Think "sun-drenched," "sea-kissed," "whispering silks," "sculptural drape."
• •Prioritize Authenticity and Storytelling: Share the inspiration behind collections, the craftsmanship process, and the connection to Rosa Esteva's artistic vision. This reinforces the brand's genuine nature.
• •Maintain an Elegant and Refined Vocabulary: Avoid overly casual slang or hype. The language should mirror the sophistication of the garments themselves.
• •Highlight Core Values Subtly: Weave in mentions of sustainability, natural fabrics, artisanal production, and timelessness naturally within the product descriptions and brand narratives rather than overt, preachy statements.
• •Focus on the Feeling: Describe how the garments make the wearer feel – elegant, serene, confident, unique – connecting the product to an emotional experience.

Social Perception

Positive Perception of Quality and Design, Appreciation for Artisanal and Sustainable Approach, Strong Bridal Reputation, Association with Art and Nature, Seen as a Luxury, Investment Brand, Excellent Customer Care, Limited Physical Presence but Growing International Recognition.

Copy Examples

• •Crafted by artisans, inspired by the Mediterranean soul. Discover Cortana – where timeless elegance meets conscious luxury.
• •Each Cortana piece begins as a watercolor dream, brought to life with the finest natural silks and linens. Wearable art, designed to flow with you.
• •Beyond trends, beyond seasons. Cortana offers a return to enduring style, mindfully made in our Spanish ateliers. Invest in pieces that tell a story of quality and serene beauty.
• •Feel the whisper of the Mediterranean in every thread. Our latest collection, born from nature's palette and crafted for effortless sophistication.
• •Cortana Bridal: For the woman who seeks poetry in her silhouette. Ethereal designs, exquisitely made, for a love story as unique as you are.